ﺎﻤﺷ ﯽﺳﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﮏﯿﻓﺍﺮﺗ ﺶﯾﺍﺰﻓﺍ ﯼﺍﺮﺑ ﻥﺎﺳﺁ ﻪﻠﺣﺮﻣ 6

.ﺪﯾﻮﺷ ﯽﻣ ﮏﯾﺩﺰﻧ ﻪﺘﻔﻫ ﺭﺩ ﯼﺭﺎﮐ ﺖﻋﺎﺳ ﺭﺎﻬﭼ ﻩﺍﻮﺨﻟﺩ ﯽﮔﺪﻧﺯ ﮏﺒﺳ ﻪﺑ ﻭ ﺪﯿﻨﮐ ﯽﻣ ﺐ

.ﺖﺳﺍ ﻡﺯﻻ ﯼﺩﺎﯾﺯ ﯼﺎﻄﺧ ﻭ ﻥﻮﻣﺯﺁ ،ﻩﺪﻧﺮﺑ ﻝﻮﻣﺮﻓ ﻪﺑ ﯽﺑﺎﯿﺘﺳﺩ ﯼﺍﺮﺑ .ﺖﺳﺍ ﯼﺮﮕﯾﺩ ﺰﯿﭼ ﺎﻤﺷ ﺖﯾ

!ﺪﯾﺮﺒﺑ ﺕﺬﻟ .ﺖﺳﺍ ﻩﺪﺷ ﻦﯿﻤﻀﺗ ﻼﻤﻋ ﻭ ﻩﺪﺷ ﺶﯾﺎﻣﺯﺁ ،ﺶﯾﺎﻣﺯﺁ ﺎﻤﺷ ﯽﺳﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﺏﻭ ﮏﯿﻓﺍﺮﺗ

ﺪﯿﻨﮐ ﻪﻨﯿﻬﺑ ﺎﻫ SERP ﺭﺩ ﺍﺭ ﺩﻮﺧ ﯼﺎﻫ ﺖﺴﭘ .1

.ﺪﻨﮐ ﺩﺎﺠﯾﺍ ﯽﮔﺭﺰﺑ ﺕﻭﺎﻔﺗ ﺪﻧﺍﻮﺗ ﯽﻣ ﺰﯿﻧ ﻞﮔﻮﮔ ﺭﺩ (SERP) ﻮﺠﺘﺴﺟ ﺭﻮﺗﻮﻣ ﺞﯾﺎﺘﻧ ﺕﺎﺤﻔﺻ ﺭﺩ

:ﺪﯿﻨﮐ ﻪﺟﻮﺗ ﺎﻬﻧﺁ ﻪﺑ ﺪﯾﺎﺑ ﻪﮐ ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﺰﯿﭼ ﻭﺩ ﯽﻠﮐ ﺭﻮﻃ ﻪﺑ

1. .ﺪﺷﺎﺑ ﺮﺗ ﺐﺳﺎﻨﻣ ﺪﻨﻨﮐ ﯽﻣ ﻩﺩﺎﻔﺘﺳﺍ ﺕﺎﻋﻼﻃﺍ ﯼﻮﺠﺘﺴﺟ ﯼﺍﺮﺑ Google ﺯﺍ ﻪﮐ ﯼﺩﺍﺮﻓﺍ ﯼﺍﺮﺑ ﺎﺗ
2. .ﺪﯿﻫﺩ ﻪﺋﺍﺭﺍ ﺍﺭ ﺪﻨﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺭﺎﻈﺘﻧﺍ ﺪﻨﻧﺍﻮﺗ ﯽﻣ ﻥﺩﺮﮐ ﮏﯿﻠﮐ ﺕﺭﻮﺻ ﺭﺩ ﻪﮐ ﻪﭽﻧﺁ ﺯﺍ ﯽﻨﺷﻭﺭ

:ﺪﯿﻫﺩ ﻡﺎﺠﻧﺍ ﺍﺭ ﺕﺍﺮﯿﯿﻐﺗ ﺖﺴﭘ ﻪﺤﻔﺻ ﺭﺩ ﺎﺘﻣ ﻪﺒﻌﺟ ﻖﯾﺮﻃ ﺯﺍ ﻂﻘﻓ .ﺖﺳﺍ ﯽﺑﻮﺧ ﺭﺎﮐ Yoast SE

.ﺪﻨﮐ ﮏﻤﮐ ﺎﻤﺷ ﺖﯾﺎﺳ ﮏﯿﻓﺍﺮﺗ ﺶﯾﺍﺰﻓﺍ ﻪﺑ ﺮﺗ ﮏﯿﻠﮐ ﻞﺑﺎﻗ ﻭ ﺮﺗ ﺏﺍﺬﺟ ﻪﻌﻄﻗ ﮏﯾ ﻪﮐ ﻢﯾﺭﺍﻭﺪﯿﻣﺍ

ﺪﯿﻨﮐ ﻪﻓﺎﺿﺍ ﺍﺭ ﯼﺭﺎﺧﻮﺳ ﺩﺭﺁ .2

.ﺪﻨﻨﮐ ﺖﮐﺮﺣ ﺎﻤﺷ ﺖﯾﺎﺳ ﺭﺩ ﯽﺘﺣﺍﺭ ﻪﺑ ﺎﺗ ﺩﺯﺎﺳ ﯽﻣ ﺭﺩﺎﻗ ﺍﺭ ﺎﻬﻧﺁ ﻭ ﺪﻫﺩ ﯽﻣ ﺎﻤﺷ ﺖﯾﺎﺳ ﺭﺎﺘﺧ

.ﺪﻨﻨﮐ ﯽﻣ ﻪﻓﺎﺿﺍ ﺎﻫ SERP ﺭﺩ ﺎﻤﺷ ﺖﯾﺎﺳ ﺮﻫﺎﻇ ﻪﺑ ﯼﺮﮕﯾﺩ ﺪﻌﺑ ﺎﻬﻧﺁ :ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﯼﺭﺎﺧﻮﺳ ﺭﺩ

…ﺖﯾﺎﺳ ﺏﻭ ﮏﯾ ﺭﺩ ﻥﺎﻧ ﻩﺩﺮﺧ

.ﺩﻮﺷ ﯽﻣ ﻞﮔﻮﮔ ﺭﺩ ﻥﺎﻧ ﻩﺩﺮﺧ ﻪﺑ ﺮﺠﻨﻣ ...

.ﺪﺷﺎﺑ ﯼﺪﺑ ﺰﯿﭼ ﺪﻧﺍﻮﺗ ﯽﻤﻧ ﻪﮐ ،ﺪﻨﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺭﻮﻀﺣ ﻥﺁ ﺭﺩ ﯽﺘﺣ ﻪﮑﻨﯾﺍ ﺯﺍ ﻞﺒﻗ ﺪﻫﺩ ﯽﻣ ﺎﻤﺷ

.ﺪﯾﺯﻮﻣﺎﯿﺑ ﺍﺭ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﻪﺑ ﯼﺭﺎﺧﻮﺳ ﺭﺩﻮﭘ ﻥﺩﻭﺰﻓﺍ ﻩﻮﺤﻧ ﺪﯿﻧﺍﻮﺗﯽﻣ ﻡﺎﮔ ﻪﺑ ﻡﺎﮔ ﺵ

ﺪﯿﻨﮐ ﺶﯾﺎﻣﺯﺁ ﺍﺭ ﺩﻮﺧ ﯼﺎﻫﺮﺘﯿﺗ ،ﮏﯿﻓﺍﺮﺗ ﺶﯾﺍﺰﻓﺍ ﯼﺍﺮﺑ .3

.ﺩﻮﺷ ﯽﺳﻭﺮﯾﻭ ،ﻥﺁ ﺮﺘﯿﺗ ﺕﺭﺪﻗ ﺎﺑ ﺎﻬﻨﺗ ﺎﯾ ﺪﺷﺎﺑ ﻞﻣﺎﮐ ﺖﺴﮑﺷ ﮏﯾ ﺪﻧﺍﻮﺗﯽﻣ ﺖﺴﭘ ﻦﯿﻤﻫ .

.ﺪﯿﻨﮐ ﯼﺮﯿﮔ ﻩﺯﺍﺪﻧﺍ ﺍﺭ ﮏﯿﻠﮐ ﺥﺮﻧ ﻭ ﺪﯿﻫﺩ ﻪﺋﺍﺭﺍ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﻪﺑ ﺍﺭ ﺎﻬﻧﺁ ﯽﻓﺩﺎﺼﺗ ﺕﺭﻮ

.ﺪﯿﻨﮐ ﺩﺎﺠﯾﺍ ﺩﻮﺧ ﻥﺎﮔﺪﻨﻧﺍﻮﺧ ﯼﺍﺮﺑ ﯼﺮﺘﻬﺑ ﯼﺎﻫﺮﺘﯿﺗ ﻩﺪﻨﯾﺁ ﺭﺩ ﺪﯿﻧﺍﻮﺗ ﯽﻣ (ﺪﻧﺭﺍﺩ ﺍﺭ ﺩﺮﮑﻠ

ﺪﯿﻫﺩ ﺪﻧﻮﯿﭘ ﻢﻫ ﻪﺑ ﺍﺭ ﺩﻮﺧ ﺕﺎﺤﻔﺻ .4

.ﺪﯿﻫﺩ ﺭﺍﺮﻗ ﺩﻮﺧ ﯼﺍﻮﺘﺤﻣ ﺭﺩ ﺎًﻤﯿﻘﺘﺴﻣ ﺍﺭ ﻂﺒﺗﺮﻣ ﯼﺎﻫ ﺖﺴﭘ ﻪﺑ ﯽﯾﺎﻫﺪﻧﻮﯿﭘ ﻪﮐ ﺖﺳﺍ ﻦﯾﺍ ﺎﻤﺷ

.(ﺩﺭﺍﺬﮔﯽﻣ ﯽﻗﺎﺑ ﻩﺍﻮﺨﻟﺩ ﯼﺍﺮﺑ ﯼﺩﺎﯾﺯ ﯼﺎﻫﺰﯿﭼ ﻪﮐ) ﺖﺴﯿﻧ ﻥﺎﺳﺁ ﺱﺮﭘﺩﺭﻭ ﺽﺮﻓﺶﯿﭘ

.ﺩﺮﯿﮔﯽﻣ ﺮﻈﻧ ﺭﺩ ﺍﺭ ﻪﺤﻔﺻ ﻭ ﺖﺴﭘ ﻥﺍﻮﻨﻋ ﻂﻘﻓ ﯽﻠﺧﺍﺩ ﮏﻨﯿﻟ ﺮﺘﻬﺑ ﯼﻮﺠﺘﺴﺟ ،ﺪﻧﺍﺩﺮﮔ

…ﻦﯾﺍ

.ﺩﻮﺷ ﯽﻣ ﻦﯾﺍ …

.ﺩﻮﺷﯽﻣ ﺮﺗﻥﺎﺳﺁ ﺭﺎﯿﺴﺑ ﻪﻧﻭﺰﻓﺍ ﻦﯾﺍ ﺎﺑ ﺪﻧﻮﯿﭘ ﺪﻨﯾﺁﺮﻓ ،ﺪﯾﺭﺎﭙﺴﺑ ﺮﻃﺎﺧ ﻪﺑ ﺪﯿﻫﺩ

ﻂﺒﺗﺮﻣ ﯼﺎﻫ ﺖﺴﭘ ﻞﻣﺎﺷ .5

:ﺪﻨﺷﺎﺑ ﻦﯾﺍ ﻪﺑ ﻪﯿﺒﺷ ﯼﺰﯿﭼ ﺪﯾﺎﺑ ﺎﻬﻧﺁ .ﺪﯿﻨﮐ ﻪﻓﺎﺿﺍ ﺩﻮﺧ ﮒﻼﺑﻭ ﻪﺑ ﺍﺭ ﻂﺒﺗﺮﻣ ﯼﺎﻫﺖﺴﭘ

.ﺪﻧﺭﺍﺩ ﺎﻤﺷ ﺖﯾﺎﺳ ﻪﺑ ﮏﯿﻓﺍﺮﺗ ﺶﯾﺍﺰﻓﺍ ﺎﺑ ﯽﻃﺎﺒﺗﺭﺍ ﻪﭼ ﻂﺒﺗﺮﻣ ﯼﺎﻫ ﺖﺴﭘ ﻪﮐ ﺪﯿﻨﮐ ﺐﺠﻌﺗ (ﯽﻘﻄ

.ﺩﻮﺷ ﯽﻣ ﻩﺩﺍﺩ ﻥﺎﺸﻧ (ﺮﮕﯾﺩ ﺩﺭﺍﻮﻣ ﻭ ﻩﺪﯾﺰﮔ ،ﻥﺍﻮﻨﻋ ،ﮏﭼﻮﮐ ﺮﯾﻮﺼﺗ) ﺎﻫ ﺖﺴﭘ ﺭﺩ ﺎﻤﺷ ﻂﺒﺗﺮﻣ

ﺪﯿﻨﮐ ﺖﯿﯾﻮﺗ ﻩﺭﺎﺑﻭﺩ ﺍﺭ ﻩﺪﺷ ﻮﯿﺷﺭﺁ ﯼﺎﻫ ﺖﺴﭘ .6

.ﺪﯿﻨﮐ ﺭﺎﮐﺩﻮﺧ ﺩﻮﺧ ﺖﯾﺎﺳ ﻪﺑ (Xing ﻭ Facebook، LinkedIn، Tumbler ﻦﯿﻨﭽﻤﻫ ﻭ) ﺮﺘﯿﯾﻮﺗ

.ﺪﻨﮐﯽﻣ ﺖﯿﯾﻮﺗ ﻩﺭﺎﺑﻭﺩ (ﯽﯾﺎﻫﻥﺎﻣﺯ ﻪﭼ ﺭﺩ ﻭ ﺎﻫﺖﯿﯾﻮﺗ ﺭﺎﺸﺘﻧﺍ ﺕﺎﻌﻓﺩ ﺩﺍﺪﻌ

.ﺪﻧﺩﻮﺑ ﻩﺪﯿﻨﺸﻧ ﺍﺭ ﺎﻤﺷ ﻡﺎﻧ ﻼًﺒﻗ ﻪﮐ ﺩﻮﺷ ﯼﺩﺍﺮﻓﺍ ﻂﺳﻮﺗ ﺎﻬﻧﺁ ﻒﺸﮐ ﻪﺑ ﺮﺠﻨﻣ ﻭ ﺪﻨﻨﮐ ﺖﯿﯾﻮﺗ

؟ﺪﯾﺭﺍﺩ ﮏﯿﻓﺍﺮﺗ ﺶﯾﺍﺰﻓﺍ ﯼﺍﺮﺑ ﺎﻤﺷ ﯽﺗﺎﮑﻧ ﻪﭼ

.ﻢﯿﻨﮐ ﯽﻠﻤﻋ ﺍﺭ ﺎﻬﻧﺁ ﻢﯿﻧﺍﻮﺗ ﯽﻣ ﻪﮐ ﺍﺮﺟﺍ ﻞﺑﺎﻗ ﺕﺎﮑﻧ :ﻢﯿﻫﺍﻮﺧ ﯽﻣ ﺯﻭﺭ ﻥﺎﯾﺎﭘ ﺭﺩ ﺎﻣ ﻪﻤﻫ

!ﺪﯿﻫﺩ ﻉﻼﻃﺍ ﺎﻣ ﻪﺑ ﺮﯾﺯ ﺕﺍﺮﻈﻧ ﺶﺨﺑ ﺭﺩ ﺎﻔﻄﻟ ؟ﺪﯾﺭﺍﺩ ﻦﺘﺷﺍﺬﮔ ﮎﺍﺮﺘﺷﺍ ﻪﺑ ﯼﺍﺮﺑ ﯽﯾﺎﻤﻨﻫﺍﺭ ﺎ

.ﺪﯿﻨﮑﻧ ﺪﯾﺩﺮﺗ ﻥﺁ ﻥﺪﯿﺳﺮﭘ ﺭﺩ ،ﺪﯾﺭﺍﺩ ﯽﻟﺍﺆﺳ (ﮏﯿﻓﺍﺮﺗ ﺖﺧﺎﺳ ﺩﺭﻮﻣ ﺭﺩ ﯽﻠﮐ ﺭﻮﻃ ﻪﺑ ﺎﯾ) ﮏﯿﻓ