ﻢﯿﻨﮐ ﺐﺴﮐ ﯼﺮﺗﻻﺎﺑ ﻪﺒﺗﺭ ﻮﺠﺘﺴﺟ ﯼﺎﻫﺭﻮﺗﻮﻣ ﺭﺩ ﻪﻧﻮﮕﭼ

.ﺪﯿﻫﺩ ﺖﺴﮑﺷ ،ﺪﻨﮐ ﯽﻣ ﺏﻮﺒﺤﻣ ﻮﺠﺘﺴﺟ ﯼﺎﻫﺭﻮﺗﻮﻣ ﯼﺍﺮﺑ ﺍﺭ ﺱﺮﭘﺩﺭﻭ ﻪﮐ ﺍﺭ ﯽﯾﺎﻫ ﯽﮔﮋﯾﻭ ﺯﺍ ﯽﺧﺮ

:ﺯﺍ ﺪﻨﺗﺭﺎﺒﻋ ﺖﻋﺎﺳ ﻦﯾﺍ ﻝﺍﻮﺳ ﻪﺳ .ﺪﻨﮐ ﯼﺭﻭﺁ ﻊﻤﺟ ﺍﺭ ﺎﻤﺷ ﺖﯾﺎﺳ ﺏﻭ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﻭ ﯽﯾﺎﺳﺎﻨﺷ

1. ؟ﺪﯿﻨﮐ ﯽﻣ ﻆﻔﺣ ﺎﯿﻧﺩ ﻦﯾﺍ ﯼﺎﻫ ﻞﮔﻮﮔ ﻪﺑ ﺖﺒﺴﻧ ﺍﺭ ﺩﻮﺧ ﺖﯾﺎﺳ ﺏﻭ ﯽﺘﺳﻭﺩ ﻪﻧﻮﮕﭼ
2. ؟ﺪﯿﻫﺩ ﯽﻣ ﻪﻣﺍﺩﺍ ﺩﻮﺧ ﯽﻠﺻﺍ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﯼﺍﺮﺑ ﺍﺭ ﻝﻭﺍ ﻪﺒﺗﺭ ﻪﮐ ﺪﯾﻮﺷ ﯽﻣ ﻦﺌﻤﻄﻣ ﻪﻧﻮﮕﭼ
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ﯽﺼﺼﺨﺗ ﺕﺎﺣﻼﻄﺻﺍ ﻭ ﯼﺯﺎﺳ ﻩﺩﺎﻣﺁ ،ﻪﻣﺪﻘﻣ :ﻮﺌﺳ ﯼﺍﺮﺑ ﻥﺎﯾﺪﺘﺒﻣ ﯼﺎﻤﻨﻫﺍﺭ

1. 1. ﻥﺪﻧﺍﻮﺧ ﻝﺎﺣ ﺭﺩ: ﯽﺼﺼﺨﺗ ﺕﺎﺣﻼﻄﺻﺍ ﻭ ﯽﮔﺩﺎﻣﺁ ،ﻪﻣﺪﻘﻣ :ﻮﺌﺳ ﯼ
2. <span>2. ﻮﺌﺳ ﯼﺍﺮﺑ ﺱﺮﭘﺩﺭﻭ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﻭ ﻖﯿﻘﺤﺗ
3. <span>3. ﺮﮕﯾﺩ ﺩﺭﺍﻮﻣ ﻭ ﺖﯾﺎﺳ ﺖﻋﺮﺳ ،ﮏﻨﯿﻟ ﮏﺑ ﺎﺑ ﻮﺌﺳ ﺩﻮﺒﻬﺑ

.ﺪﯿﻨﮐ ﻪﻌﺟﺍﺮﻣ «ﺕﺎﺣﻼﻄﺻﺍ ﯽﯾﺎﺸﮔﺰﻣﺭ» ﺶﺨﺑ ﻪﺑ ،ﺪﯾﺭﺍﺩ ﻞﮑﺸﻣ ﺹﺎﺧ ﺕﺎﺣﻼﻄﺻﺍ ﺎﯾ ﺕﺎﺣﻼﻄﺻﺍ ﺯﺍ

ﻮﺌﺳ ﯼﺍﺮﺑ ﺱﺮﭘﺩﺭﻭ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﻭ ﻖﯿﻘﺤﺗ

1. <span>1. ﯼﺍﺮﺑ ﻥﺎﯾﺪﺘﺒﻣ ﯼﺎﻤﻨﻫﺍﺭ SEO: ﺹﺎﺧ ﺕﺎﺣﻼﻄﺻﺍ ﻭ ﯼﺯﺎﺳ ﻩﺩﺎﻣﺁ ،ﻪﻣﺪﻘﻣ
2. 2. ﻥﺪﻧﺍﻮﺧ ﻝﺎﺣ ﺭﺩ ﺮﺿﺎﺣ ﻝﺎﺣ ﺭﺩ: ﯼﺍﺮﺑ ﺱﺮﭘﺩﺭﻭ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ
3. <span>3. ﺮﮕﯾﺩ ﺩﺭﺍﻮﻣ ﻭ ﺖﯾﺎﺳ ﺖﻋﺮﺳ ،ﮏﻨﯿﻟ ﮏﺑ ﺎﺑ ﻮﺌﺳ ﺩﻮﺒﻬﺑ

.ﺪﻧﺭﺍﺩ ﺩﻮﺧ ﺭﺩ ﺍﺭ ﯼﺪﯿﻠﮐ ﻪﻤﻠﮐ ﻼًﺒﻗ ﻪﮐ ﺪﻫﺩ ﯽﻣ ﻥﺎﺸﻧ ﺍﺭ ﯽﻄﺒﺗﺮﻣ ﺕﺍﺭﺎﺒﻋ ﻂﻘﻓ

ﺮﮕﯾﺩ ﺩﺭﺍﻮﻣ ﻭ ﺖﯾﺎﺳ ﺖﻋﺮﺳ ،ﮏﻨﯿﻟ ﮏﺑ ﺎﺑ ﻮﺌﺳ ﺩﻮﺒﻬﺑ

1. <span>1. ﯼﺍﺮﺑ ﻥﺎﯾﺪﺘﺒﻣ ﯼﺎﻤﻨﻫﺍﺭ SEO: ﺹﺎﺧ ﺕﺎﺣﻼﻄﺻﺍ ﻭ ﯼﺯﺎﺳ ﻩﺩﺎﻣﺁ ،ﻪﻣﺪﻘﻣ
2. <span>2. ﻮﺌﺳ ﯼﺍﺮﺑ ﺱﺮﭘﺩﺭﻭ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﻭ ﻖﯿﻘﺤﺗ
3. 3. ﻪﻌﻟﺎﻄﻣ ﺮﺿﺎﺣ ﻝﺎﺣ ﺭﺩ: ﺮﮕﯾﺩ ﺩﺭﺍﻮﻣ ﻭ ﺖﯾﺎﺳ ﺖﻋﺮﺳ ،ﮏﻨﯿﻟ ﮏﺑ

.ﻢﯿﻨﮐ ﺚﺤﺑ ﺮﺘﺸﯿﺑ ﺱﺮﭘﺩﺭﻭ ﯼﻮﺌﺳ

ﺱﺮﭘﺩﺭﻭ ﯼﺍﺮﺑ Yoast SEO ﻢﻬﻣ ﺩﺮﮑﻠﻤﻋ 10

.ﺖﺧﺍﺩﺮﭘ ﻢﯿﻫﺍﻮﺧ ﺩﻮﺧ ﺖﯾﺎﺳ ﺏﻭ ﯼﺍﺮﺑ ﺎﻬﻧﺁ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﻩﻮﺤﻧ ﻭ ﺱﺮﭘﺩﺭﻭ ﯼﺍﺮﺑ Yoast SEO ﻢ

ﺪﻨﮐ ﯽﻣ ﺩﺎﺠﯾﺍ ﺍﺭ XML ﺖﯾﺎﺳ ﯼﺎﻫ ﻪﺸﻘﻧ

.ﺪﯿﻫﺩ ﺮﯿﯿﻐﺗ ﺩﻮﺧ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺮﯾﺪﻣ ﺩﺭﻮﺒﺷﺍﺩ ﺭﺩ SEO> ﺖﻤﺴﻗ

ﻥﺁ ﺯﺍ ﺪﻌﺑ ﻭ 2023 ﻝﺎﺳ ﯼﺍﺮﺑ ﺱﺮﭘﺩﺭﻭ ﻮﺌﺳ ﯼﺎﻫ ﺵﻭﺭ ﻦﯾﺮﺘﻬﺑ

.ﺖﺳﺍ ﻢﻬﻣ ﺭﺎﯿﺴﺑ ﺱﺮﭘﺩﺭﻭ ﻮﺌﺳ ﯼﺎﻫ ﻩﻮﯿﺷ ﻦﯾﺮﺘﻬﺑ ﻪﮐ ﺖﺳﺍ ﻞﯿﻟﺩ ﻦﯿﻤﻫ ﻪﺑ ،ﺏﻮﺧ ؟ﺪﻫﺩ ﯽﻣ ﺖﯿﻤ

.(ﺩﻮﺷﯽﻣ ﺰﯿﻧ ﺎﻤﺷ ﻞﻣﺎﺷ ﻦﯾﺍ ،ﻪﻠﺑ) ﺩﻮﺷﯽﻣ ﻮﺌﺳ ﻥﺎﺼﺼﺨﺘﻣ ﯽﺘﺣﺍﺭﺎﻧ ﺚﻋﺎﺑ ﻪﮐ ﺪﻨﮐ

.ﺖﻓﺭ ﻻﺎﺑ ﺎﻫﺪﯿﺋﻭﺮﺘﺳﺍ ﺩﺭﻮﻣ ﺭﺩ ﺎﻫ ﺏﺎﻘﻋ ﺪﻨﻧﺎﻣ ﻦﻣ ﻪﺒﺗﺭ ﺎﻣﺍ ﻡﺩﺮﮑﻧ ﺲﻤﻟ ﺍﺭ ﮓﻨﯾﺪﻠﯿﺑ ﮏﻨﯿ

.ﺮﮕﯾﺩ ﺩﺭﺍﻮﻣ ﻭ ﻥﺍﻮﻨﻋ ﯼﺎﻫﯽﮔﮋﯾﻭ ،ﻦﯾﺰﮕﯾﺎﺟ ﯼﺎﻫﺐﺴﭼﺮﺑ ،ﺪﻨﻤﺷﺯﺭﺍ ﻭ ﻂﺒﺗﺮﻣ ﯼﺍﻮﺘ

.ﺩﺭﺍﺬﮕﺑ ﻥﻭﺮﯿﺑ ﻪﺑ ﻥﺩﺮﮐ ﮏ

ﺱﺮﭘﺩﺭﻭ ﯼﺍﺮﺑ Yoast SEO ﯼﺯﺍﺪﻧﺍ ﻩﺍﺭ ﻭ ﺐﺼﻧ ﯼﺎﻤﻨﻫﺍﺭ

.ﺖﺳﺍ Yoast SEO ﻥﺎﮕﯾﺍﺭ ﻪﻧﻭﺰﻓﺍ ،ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﯼﻮﺌﺳ ﺩﻮﺒﻬﺑ ﯼﺍﺮﺑ ﺎﻫﻩﺍﺭ ﻦﯾﺮﺗ

.ﺖﺳﺍ ﯽﺳﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﺮﻫ ﯼﺍﺮﺑ ﯽﻟﺎﻋ ﺏﺎﺨﺘﻧﺍ ﮏﯾ ﻦﯾﺍ ،ﺩﺎﯾﺯ ﺩﺍﺪﻌﺗ ﻭ ﯼﺮﯿﮔﺭﺎﺑ ﻥﻮﯿﻠﯿﻣ 10 ﺯ

.ﻢﯾﺮﺒﺑ ﺩﻮﺧ ﮒﻼﺑﻭ ﯼﺍﺮﺑ ﻥﺁ ﺯﺍ ﺍﺭ ﻩﺮﻬﺑ ﻦﯾﺮﺘﺸﯿﺑ ﺎﺗ ﻢﯾﺯﺍﺩﺮﭙﺑ

2023 ﻝﺎﺳ ﯼﺍﺮﺑ ﺱﺮﭘﺩﺭﻭ ﻮﺌﺳ ﺭﺍﺰﺑﺍ ﻦﯾﺮﺘﻬﺑ

.ﺪﺷﺎﺑ ﺭﺍﻮﺷﺩ ﺭﺎﯿﺴﺑ ﺪﻧﺍﻮﺗ ﯽﻣ ﺎﻤﺷ ﻪﺒﺗﺭ ﺶﯾﺍﺰﻓﺍ ،ﺪﻨﻨﮐ ﯽﻣ ﺖﺑﺎﻗﺭ (SERP) ﻮﺠﺘﺴﺟ ﺭﻮﺗﻮﻣ ﺞ

.ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﻮﺠﺘﺴﺟ ﯼﺎﻫﺭﻮﺗﻮﻣ ﻪﺒﺗﺭ ﺶﯾﺍﺰﻓﺍ ﻪﺠﯿﺘﻧ ﺭﺩ ﻭ ﺩﻮﺧ ﯼﻮﺌﺳ ﯼﮋﺗﺍﺮﺘﺳﺍ ﯼﺍﺮﺟﺍ ﻪﺑ ﮏﻤ

!ﻢﯿﻨﮐ ﻉﻭﺮﺷ ﺪﯿﯾﺎﯿﺑ .ﻢﯿﻨﮐﯽﻣ ﯽﺳﺭﺮﺑ 2023 ﻝﺎﺳ ﺭﺩ ﺩﻮﺧ ﺏﻭ ﺕﺎﺤﻔﺻ ﯼﺯﺎﺳﻪﻨﯿﻬﺑ ﺭ

1. Yoast SEO

ﺱﺮﭘﺩﺭﻭ ﯼﺎﻫﻮﯾﺪﯾﻭ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﻦﯾﺮﺘﻬﺑ ﯼﺍﺮﺑ ﻮﯾﺪﯾﻭ ﯼﻮﺌﺳ ﺕﺎﮑﻧ

.ﺪﯿﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺍﺭ ﻮﺌﺳ ﻥﺍﺰﯿﻣ ﻦﯾﺮﺘﺸﯿﺑ ﺎﺗ ﺪﯿﻨﮐ ﻪﻨﯿﻬﺑ ﺍﺭ ﺩﻮﺧ ﯼﺎﻫﻮﯾﺪﯾﻭ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﻪﻧﻮﮕ

:ﺪﯿﺘﺴﻧﺍﺪﯿﻣ ﺎﯾﺁ .ﺩﺮﮐ ﻢﻫﺍﻮﺧ ﺩﺎﺠﯾﺍ ﺏﺎﺘﺷ ﺩﺎﺠﯾﺍ ﯼﺍﺮﺑ ﺍﺭ ﯽﯾﻮﯾﺪﯾﻭ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﺭﺎﻣﺁ ﺪﻨﭼ

• ؟ﺩﻮﺷ ﯽﻣ ﻮﯾﺪﯾﻭ ﯼﺎﺷﺎﻤﺗ ﻑﺮﺻ ﻦﯾﻼﻧﺁ ﯼﺎﻫ ﺖﯿﻟﺎﻌﻓ ﻡﺎﻤﺗ ﻡﻮﺳ ﮏﯾ
• ؟ﺪﻨﺘﺴﻫ ﺪﯿﻔﻣ ﯼﺮﯿﮔ ﻢﯿﻤﺼﺗ ﺪﻨﯾﺁﺮﻓ ﺭﺩ ﻝﻮﺼﺤﻣ ﯼﺎﻫﻮﯾﺪﯾﻭ ﻪﮐ ﺪﻨﯾﻮﮔ ﯽﻣ ﻥﺍﺮﺑﺭﺎﮐ ﺯﺍ ﺪ
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ﻢﯿﻨﮐ ﻆﻔﺣ ﺍﺭ ﻮﺌﺳ ،ﺪﯾﺪﺟ ﻪﻨﻣﺍﺩ ﮏﯾ ﻪﺑ ﻝﺎﻘﺘﻧﺍ ﻡﺎﮕﻨﻫ ﻪﻧﻮﮕﭼ

.ﺪﺷ ﺪﯿﻫﺍﻮﺧ ﻪﺟﺍﻮﻣ ﻥﺁ ﺎﺑ ﺮﮕﯾﺩ ﻪﻨﻣﺍﺩ ﻪﺑ ﻪﻨﻣﺍﺩ ﮏﯾ ﺯﺍ ﺩﻮﺧ ﺱﺮﭘﺩﺭﻭ ﯼﺍﻮﺘﺤﻣ ﻝﺎﻘﺘﻧﺍ ﻡﺎﮕﻨ

.ﺪﯾﻮﺷ ﯼﺮﮑﯿﭘﻝﻮﻏ ﻥﺮﮕﯿﻣ ﺭﺎﭼﺩ ﺩﻮﺧ ﺕﻼﮑﺸﻣ ﯼﺍﺮﺑ ﺍﺩﺎﺒﻣ ﺪﯿﻧﺰﻧ ﺱﺪﺣ .ﺪﯿﻨﮐ ﻪﻠﺠﻋ ﯼﺭﺎﮐ

:ﺖﺳﺍ ﻩﺪﻣﺁ ﺯﻭﺮﻣﺍ ﺖﺴﭘ ﺯﺍ ﻩﺪﻧﺮﭘ ﯽﯾﺎﻤﻧ ﺎﺠﻨﯾﺍ ﺭﺩ ،ﺪﺷﺎﺑ ﻮﻠﺟ ﻪﺑ ﻭﺭ ﺰﯿﭼ ﻪﻤﻫ ﻪﮑﻨﯾﺍ ﯼﺍﺮﺑ

• ﺪﯿﻨﮐ ﺩﺎﺠﯾﺍ ﺩﻮﺧ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﺯﺍ ﻞﻣﺎﮐ ﻥﺎﺒﯿﺘﺸﭘ ﻪﺨﺴ
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