ﺎﻤﺷ ﺕﻻﻮﺼﺤﻣ ﯼﺍﺮﺑ SEO WooCommerce ﯽﯾﺎﻬﻧ ﯼﺎﻤﻨﻫﺍﺭ

.ﺪﯿﻨﮐ ﺭﺎﮐ ﻂﺒﺗﺮﻣ ﯼﻮﺠﺘﺴﺟ ﺕﺍﺭﺎﺒﻋ ﯼﺍﺮﺑ ﻥﺁ ﯼﺯﺎﺳ ﻪﻨﯿﻬﺑ ﯼﻭﺭ ﺪﯾﺎﺑ ،ﺪﯿﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺩﻮﺧ ﺱﺮﻣ

؟ﺖﺴﯿﭼ ﻮﺌﺳ

.ﺖﺳﺍ «ﮏﯿﻧﺎﮔﺭﺍ» ﺎﯾ «ﻥﺎﮕﯾﺍﺭ» ﮏﯿﻓﺍﺮﺗ ﺖﻓﺎﯾﺭﺩ ﯼﺍﺮﺑ ﻻﺎﺑ ﯼﻮﺠﺘﺴﺟ ﺞﯾﺎﺘﻧ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﯼﺍﺮﺑ

!ﺪﯿﻨﮐ ﮏﻤﮐ ﻥﺁ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﻪﺑ ﺎﺗ ﺪﯿﻨﮐ ﻝﺎﻤﻋﺍ ﺩﻮﺧ WooCommerce ﻩﺎﮕﺷﻭﺮﻓ ﺭﺩ ﺍﺭ ﺺﺼﺨﺘﻣ ﯼﺎ

ﻮﺌﺳ ﻭ WooCommerce ﻝﻮﺼﺤﻣ ﻪﺤﻔﺻ

.ﺩﻮﺷ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺪﻨﮐ ﯽﻣ ﻮﺠﺘﺴﺟ "ﯽﺑﺁ ﻩﻼﮐ" ﯼﺍﺮﺑ ﯽﺼﺨﺷ ﻪﮐ ﯽﻧﺎﻣﺯ ﺎﻤﺷ ﯽﺑﺁ ﻩﻼﮐ ﻝﻮﺼﺤﻣ ﻪﺤﻔ

.ﺮﮕﯾﺩ ﯼﺎﻫﺰﯿﭼ ﯽﻠﯿﺧ ﻭ ،ﯽﻋﺎﻤﺘﺟﺍ ﺖﯿﺑﻮﺒﺤﻣ ﯼﺎﻫ ﺺﺧﺎﺷ ،ﺮﮕﯾﺩ ﯼﺎﻫ ﺖﯾﺎﺳ ﺏﻭ ﺯﺍ ﻪﺤﻔﺻ ﻪﺑ ﺪﻧﻮ

.ﺪﯾﻭﺮﺑ ﻩﺪﯿﭽﯿﭘ ﺖﻤﺳ ﻪﺑ ﺪﯾﺩﺮﮐ ﺢﺘﻓ ﺍﺭ ﯽﺳﺎﺳﺍ ﺩﺭﺍﻮﻣ ﻪﮑﻨﯾﺍ ﺯﺍ ﺪﻌﺑ ﻭ - ﺪﻫﺩ ﻡﺎﺠﻧﺍ ﺪﯾﺎﺑ

ﺩﻮﺷ ﯽﻣ ﻉﻭﺮﺷ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﻖﯿﻘﺤﺗ ﺎﺑ ﺰﯿﭼ ﻪﻤﻫ

.ﺪﻨﮐ ﯽﻣ ﻮﺠﺘﺴﺟ ﺍﺭ ﻥﺁ ﺩﺎﯾﺯ ﻝﺎﻤﺘﺣﺍ ﻪﺑ ﺎﻤﺷ ﻝﻮﺼﺤﻣ ﯼﻮﺠﺘﺴﺟ ﻡﺎﮕﻨﻫ ﺮﺑﺭﺎﮐ ﻪﮐ ﺖﺳﺍ ﯽﺗﺭﺎﺒﻋ

.ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺎﻬﻧﺁ ﺡﻼﺻﺍ ﯼﺍﺮﺑ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﻖﯿﻘﺤﺗ ﯼﺎﻫﺭﺍﺰﺑﺍ ﺯﺍ ﺲﭙﺳ ﻭ (ﺪﯿﻨﮐ ﺮﮑﻓ ﺎﻬﻧ

ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﻖﯿﻘﺤﺗ ﯼﺎﻫﺭﺍﺰﺑﺍ

:ﺯﺍ ﺪﻨﺗﺭﺎﺒﻋ ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺎﻬﻧﺁ ﺯﺍ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﻪﮐ (ﯽﻟﻮﭘ ﻭ ﻥﺎﮕﯾﺍﺭ) ﺎﻫﺭﺍﺰﺑﺍ ﺯﺍ ﯽﺧﺮﺑ

  • ﻩﮊﺍﻭ ﺪﯿﻠﮐﺎﺟ ﻪﻤﻫ ﺭﺩ ﺎﻫ (ﻥﺎﮕﯾﺍﺭ) – ﯽﻣ ﺖﺳﺮﻬﻓ ﺍﺭ ﺹﺎﺧ ﯼﻮﺠﺘﺴﺟ
  • Ahrefs – ﺪﻫﺩ ﯽﻣ ﻪﺋﺍﺭﺍ ،ﺪﯿﻨﮐ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺎﻬﻧﺁ ﯼﺍﺮﺑ ﺪﯾﺎﺑ ﻪﮐ ﯼﺪﯿﻠﮐ
  • Moz Explorer – ﻮﺌﺳ ﻥﺎﺼﺼﺨﺘﻣ ﺩﻮﺧ ﺯﺍ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﻖﯿﻘﺤﺗ ﯼﺍﺮﺑ ﯼﺭﺍﺰ
  • Google Trends (ﻥﺎﮕﯾﺍﺭ) – ﺹﺎﺧ ﯼﻮﺠﺘﺴﺟ ﺕﺭﺎﺒﻋ ﮏﯾ ﺖﯿﺑﻮﺒﺤﻣ ﯽﺳﺭﺮﺑ ﯼﺍ
  • ﻥﻭﺯﺎﻣﺁ ﯼﻮﺠﺘﺴﺟ ﺕﺍﺩﺎﻬﻨﺸﯿﭘ (ﻥﺎﮕﯾﺍﺭ) – ﯽﻣ ﺖﺴﯿﻟ ﻝﻮﺼﺤﻣ ﭗﯾﺎﺗ ﻡﺎﮕﻨﻫ ﻥ
  • ﯼﻮﺠﺘﺴﺟ ﺕﺍﺩﺎﻬﻨﺸﯿﭘ Google (ﻥﺎﮕﯾﺍﺭ) – ﻦﯾﺰﮕﯾﺎﺟﻪﮐ ﺖﺳﺍ ﯽﯾﻮﺠﺘﺴﺟ

ﻞﮔﻮﮔ ﯼﻮﺠﺘﺴﺟ ﺕﺍﺩﺎﻬﻨﺸﯿﭘ :ﻝﺎﺜﻣ

.ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺩﻮﺧ ﯼﺍﻮﺘﺤﻣ ﺮﺳﺍﺮﺳ ﺭﺩ ﻪﯾﻮﻧﺎﺛ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﺯﺍ ﺪﯿﻧﺍﻮﺗ ﯽﻣ .ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳ

.ﺪﯿﻫﺩ ﺭﺍﺮﻗ ﺍﻮﺘﺤﻣ ﺮﺳﺍﺮﺳ ﺭﺩ ﻪﻧﻼﻗﺎﻋ ﺍﺭ ﺩﻮﺧ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ .ﺖﺳﺍ ﻩﺩﺮﻣ ﻦﯾﺮﻤﺗ ﮏﯾ ﻥﺍﻮﻨﻋ ﻪ

ﺪﯿﺸﺨﺑ ﺩﻮﺒﻬﺑ SEO WooCommerce ﻝﻮﺻﺍ ﺎﺑ ﺍﺭ ﺩﻮﺧ ﻝﻮﺼﺤﻣ ﻪﺤﻔﺻ

.ﺖﺳﺍ ﻩﺪﻣﺁ ﺭﺎﮐ ﻦﯾﺍ ﻡﺎﺠﻧﺍ ﻩﻮﺤﻧ ﺎﺠﻨﯾﺍ ﺭﺩ .ﺩﻮﺷ ﯽﻣ ﺮﻫﺎﻇ ﺎﻤﺷ WooCommerce ﻝﻮﺼﺤﻣ ﻪﺤﻔﺻ

1. URL ﻝﻮﺼﺤﻣ

.ﺩﺭﺍﺬﮕﺑ ﯽﻔﻨﻣ ﺮﯿﺛﺄﺗ ﺎﻤﺷ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺮﺑ ﺖﺳﺍ ﻦﮑﻤﻣ ﻭ ﺪﺷﺎﺑ ﻪﺤﻔﺻ ﯼﻮﺌﺳ ﺵﺯﺭﺍ ﻡﺎﻤﺗ ﻥﺩﺍﺩ ﺖ

ﯼﺍ ﻪﻓﺮﺣ ﻪﺘﮑﻧ: ﻩﺎﮕﺷﻭﺮﻓ ﺭﺩ ﺍﺭ ﯼﺭﺎﺧﻮﺳ ﯼﺎﻫﺭﺩﻮﭘ Woo ﺎﺗ ﺪﯿﻨﮐ ﻝﺎﻌﻓ ﺩ

ﻝﻮﺼﺤﻣ ﻥﺍﻮﻨﻋ .2

!ﺪﯿﻨﮐ ﺯﻭﺭ ﻪﺑ ﺍﺭ ﺩﻮﺧ ﻝﻮﺼﺤﻣ ﻦﯾﻭﺎﻨﻋ ﻭ ﺪﯿﻫﺩ ﻪﻣﺍﺩﺍ - ﺩﺭﺍﺪﻧ ﺩﻮﺟﻭ ﺎﺠﻨﯾﺍ ﺭﺩ ﯼﺩﺎﯾﺯ ﺚﺤﺑ

ﻝﻮﺼﺤﻣ ﺕﺎﺤﯿﺿﻮﺗ .3

.ﺪﯿﻨﮑﻧ ﻩﺩﺎﻔﺘﺳﺍ ﺪﺣ ﺯﺍ ﺶﯿﺑ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ ﺯﺍ ﻭ ﺪﯿﻨﮐ ﯼﺪﻨﺑ ﺏﻮﭼﺭﺎﭼ ﯽﻌﯿﺒﻃ ﺭﻮﻃ ﻪﺑ ﺍﺭ ﺍﻮﺘ

ﯼﺍ ﻪﻓﺮﺣ ﻪﺘﮑﻧ: ﻞﻤﻌﻟﺍﺭﻮﺘﺳﺩ ،ءﺍﺰﺟﺍ ،ﺩﺎﻌﺑﺍ .ﺪﯿﻫﺩ ﺶﺷﻮﭘ ﺍﺭ ﯼﺭﻭﺮﺿ ﺩﺭ

ﺎﻫ ﻢﻠﯿﻓ ﻭ ﺮﯾﻭﺎﺼﺗ .4


.ﺪﻧﻮﺷ ﻩﺪﻧﺎﺠﻨﮔ ﻝﻮﺼﺤﻣ ﻪﺤﻔﺻ ﺭﺩ ﺲﭙﺳ ﻭ ﺪﻧﻮﺷ ﯽﻧﺎﺑﺰﯿﻣ Vimeo ﺎﯾ ﺏﻮﯿﺗﻮﯾ ﺪﻨﻧﺎﻣ ﯽﯾﺎﻫ

ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﻭ ﯽﺳﺭﺮﺑ .5

.ﺪﻨﮐ ﯽﻣ ﺖﺒﻗﺍﺮﻣ ﻪﺤﻔﺻ ﻪﺑ SEO ﺵﺯﺭﺍ ﻥﺩﻭﺰﻓﺍ ﯼﺍﺮﺑ ﻮﺠﺘﺴﺟ ﻪﺠﯿﺘﻧ ﺭﺩ ﻝﻮﺼﺤﻣ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺶﯾﺎ

.ﺪﯿﻨﮐ ﻩﺍﺮﻤﻫ SEO ﯽﯾﺎﻬﻧ ﺕﺭﺪﻗﺮﺑﺍ ﯼﺍﺮﺑ ﺩﻮﺧ WooCommerce ﻪﻧﻭﺰﻓﺍ ﺎﺑ ﺍﺭ Yoast .ﺪﯿﻨﮐ ﺍﺪ

WooCommerce ﺕﻻﻮﺼﺤﻣ ﺕﺎﺤﻔﺻ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺶﯾﺍﺰﻓﺍ ﯼﺍﺮﺑ ﻮﺌﺳ ﻪﺘﻓﺮﺸﯿﭘ ﯼﺎﻫ ﮏﯿﺘﮐﺎﺗ

.ﺪﯿﻨﮐ ﻥﺎﺤﺘﻣﺍ ﺩﻮﺧ ﻩﺎﮕﺷﻭﺮﻓ ﺭﺩ ﺍﺭ ﯼﺍ ﻪﺘﻓﺮﺸﯿﭘ ﺕﺍﺮﯿﯿﻐﺗ ،ﻥﺁ ﯼﺯﺎﺳ ﻪﻨﯿﻬﺑ ﯼﺍﺮﺑ ﺪﯿﻧﺍﻮﺗ ﯽ

:ﻞﻣﺎﺷ ﻦﯾﺍ .ﺪﻨﻨﮐ ﯽﻣ ﯽﺳﺭﺮﺑ ﻪﺤﻔﺻ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺩﺭﻮﻣ ﺭﺩ ﯼﺮﯿﮔ ﻢﯿﻤﺼﺗ ﻪﺑ ﮏﻤﮐ ﯼﺍﺮﺑ ﺍﺭ ﺮﮕﯾﺩ

  • ﻝﻮﺼﺤﻣ ﻪﺤﻔﺻ ﯼﺎﺘﻣ ﺭﺩ ﯼﺪﯿﻠﮐ ﺕﺎﻤﻠﮐ – ﻪﻧﻭﺰﻓﺍ ﮏﯾ .ﺖﺳﺍ ﻪﺤﻔﺻ ﯼﺎﺘﻣ ،ﺩﻮ
  • ﻩﺍﺮﻤﻫ ﻦﻔﻠﺗ ﯼﺎﻫ ﻩﺎﮕﺘﺳﺩ ﯼﺍﺮﺑ ﯼﺯﺎﺳ ﻪﻨﯿﻬﺑ – ﻝﻮﺼﺤﻣ ﻪﺤﻔﺻ ﻪﮐ ﺖﯿﻌﻗﺍﻭ

  • ﻩﺯﺎﺗ ﯼﺍﻮﺘﺤﻣ ﻥﺩﻭﺰﻓﺍ – ﺕﻻﻮﺼﺤﻣ ﻪﺑ ﺍﺭ ﯼﺮﮕﯾﺩ ﻂﺒﺗﺮﻣ ﯼﺎﻫ ﺶﺨﺑ ﺪﯿﻧﺍﻮﺗ

  • ﯽﺘﺸﮔﺮﺑ ﯼﺎﻫﺪﻧﻮﯿﭘ - ﺪﻧﻮﺸﻧ ﺩﺎﺠﯾﺍ ﺏﻮﺒﺤﻣ ﯼﺎﻫ ﺖﯾﺎﺳ ﺏﻭ ﺭﺩ ﯽﻓﺩﺎﺼﺗ ﺕﺍﺮ

ﻥﺩﺮﺑ

.ﺩﻮﺷ ﯽﻣ ﺮﺘﺸﯿﺑ ﻞﯾﺪﺒﺗ ﺲﻧﺎﺷ ،ﺪﻨﺳﺮﺑ ﺎﻤﺷ ﻪﺤﻔﺻ ﻪﺑ ﺮﺘﺸﯿﺑ ﻩﻮﻘﻟﺎﺑ ﻥﺍﺭﺍﺪﯾﺮﺧ ﺩﺍﺪﻌﺗ ﻪﭼ ﺮﻫ

.ﺪﯿﻨﮐ ﻥﺎﺤﺘﻣﺍ ﺍﺭ ﮏﯿﻧﻭﺮﺘﮑﻟﺍ ﺕﺭﺎﺠﺗ SEO ﯼﺍﺮﺑ Ahref ﯼﺎﻤﻨﻫﺍﺭ ﺎﯾ ،SEO ﯼﺍﺮﺑ Moz ﯼﺎﻤﻨﻫﺍ

!ﺭﺍﺮﮑﺗ ﻭ ﯽﻧﺎﺳﺭ ﺯﻭﺭ ﻪﺑ ،ﻞﯿﻠﺤﺗ ﻭ ﻪﯾﺰﺠﺗ ،ﯼﺯﺎﺳ ﻪﻨﯿﻬﺑ – SEO ﺭﺎﻌﺷ ،ﺪﯿﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺩﺎﯾ ﻪ