ﻢﯿﻫﺩ ﺶﯾﺍﺰﻓﺍ ﺍﺭ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﯼﺭﺎﮔﺪﻧﺎﻣ ﻥﺎﻣﺯ ﻪﻧﻮﮕﭼ

.ﺖﺳﺍ ﻪﺟﻮﺗ ﻞﺑﺎﻗ ﯽﻔﻨﻣ ﻝﺎﻨﮕﯿﺳ ﮏﯾ ،ﺪﻨﻨﮐ ﻑﺮﺻ ﻪﺤﻔﺻ ﮏﯾ ﺭﺩ ﺍﺭ ﻪﯿﻧﺎﺛ ﺞﻨﭘ ﺯﺍ ﺮﺘﻤﮐ SERP ﻪ

.ﺪﺷﺎﺑ ﺭﺎﮐ ﺭﺩ ﺪﯾﺎﺑ ﺖﯿﻗﻼﺧ ﻪﮐ ﺖﺳﺎﺠﻨﯾﺍ .ﺩﺭﺍﺪﻧ ﻪﻄﻘﻧ ﻪﺑ ﻢﯿﻘﺘﺴﻣ ﺦﺳﺎﭘ ﻪﮐ ﺪﻨﻫﺍﻮﺧ ﯽﻣ ﯼﺭﻮ

؟ﺖﺳﺭﺩ .ﻢﯿﻤﻬﻔﺑ ﺍﺭ ﻥﺁ ﻞﯿﻟﺩ ﻢﯿﻫﺍﻮﺧﯽﻣ ،ﻢﯾﺭﺍﺩ ﻪﮕﻧ ﺖﯾﺎﺳ ﺭﺩ ﺮﺗﯽﻧﻻﻮﻃ ﺍﺭ ﻥﺎﮔﺪ

ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﮎﺭﺩ

.Time on Page ﻪﻧ ﻭ Bounce Rate ﻪﻧ ؟ﺖﺴﯿﭼ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﻭ ،ﻩﺁ ؟ﺩﺭﺍﺬﮔ ﯽﻣ ﺮﯿﺛﺄﺗ ﺎﻤﺷ ﻪ

.ﺮﯿﺧ ﺎﯾ ﺪﯿﺸﮑﺑ ﺖﻤﺣﺯ ﺖﻧﻮﮑﺳ ﻥﺎﻣﺯ ﺩﺭﻮﻣ ﺭﺩ ﻪﮐ ﺖﺳﺍ ﯽﻘﻄﻨﻣ ﻼًﺻﺍ ﺎﯾﺁ ﻪﮐ ﺖﺴﻧﺍﺩ ﺪﯿﻫﺍﻮﺧ ،ﻥﺁ

؟ﺖﺴﯿﭼ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ

.ﺖﺳﺍ ﻂﺑﺭ ﯽﺑ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﺪﻨﻨﮐ ﯽﻣ ﺭﻮﺼﺗ ﺎﻬﻧﺁ ،ﺪﺷﺎﺑ ﺮﺘﻤﮐ ﺎﯾ ﻪﻘﯿﻗﺩ ﺞﻨﭘ ﻥﺎﻣﺯ ﻦﯾﺍ ﺮﮔﺍ

.ﺪﯾﺭﺍﺩ ﻪﮕﻧ ﺎﺠﻧﺁ ﺭﺩ ﯼﺮﺘﺸﯿﺑ ﺕﺪﻣ ﯼﺍﺮﺑ ﺍﺭ ﺎﻬﻧﺁ ﺪﯿﻧﺍﻮﺘﺑ ﺮﮔﺍ ﺖﺳﺍ ﺮﺘﻬﺑ ﯽﺘﺣ .ﺪﻨﻧﺎﻤﺑ ﻪﺤ

.ﺪﺷﺎﺑ ﺖﯿﻌﻗﺍﻭ ﺯﺍ ﺭﻭﺩ ﺪﻧﺍﻮﺗ ﯽﻤﻧ ﺰﯿﭼ ﮏﯾ ﻥﺍﻮﻨﻋ ﻪﺑ ﺎﻬﻧﺁ ﺎﺑ ﺩﺭﻮﺧﺮﺑ ﺎﻣﺍ .ﺪﻨﻨﮐ ﯽﻣ ﻩﺩﺎﻔ

.ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﺎﻬﻧﺁ ﺕﻭﺎﻔﺗ ﺎﺠﻨﯾﺍ ﺭﺩ

ﻪﺤﻔﺻ ﺭﺩ ﻥﺎﻣﺯ

.ﺪﻧﺩﺮﮔﺯﺎﺑ ﻪﺤﻔﺻ ﻥﺁ ﺯﺍ ﺭﻭﺩ ﯽﯾﺎﺟ ﺮﻫ - ﺕﻭﺎﻔﺘﻣ ﮏﻧﺎﺸﻧ ﺎﯾ ﻪﮔﺮﺑ ﮏﯾ ،ﺎﻤﺷ ﺖﯾﺎﺳ ﺭﺩ ﯼﺮﮕﯾﺩ

:ﺪﯿﻨﮐ ﯼﺮﯿﮕﯿﭘ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﺎﻤﺷ .ﺪﯿﻨﮐ ﯽﺑﺎﯾﺩﺭ ﺍﺭ ﺎﻫﺩﺍﺪﯾﻭﺭ ﺖﺳﺍ ﺮﺘﻬﺑ ،ﺪﻨﻨﮐ ﯽﻣ ﯼﺮﭙﺳ ﺎﻤﺷ

• ﻪﺤﻔﺻ ﯼﺎﻫﺭﺎﻣﻮﻃ
• ﺪﻧﻮﯿﭘ ﯼﺎﻫ ﮏﯿﻠﮐ
• ﮏﯿﻓﺍﺮﮔ ﺎﯾ ﯽﺗﻮﺻ ﯼﺎﻫ ﻞﯾﺎﻓ ،ﻢﻠﯿﻓ ﺪﻨﻧﺎﻣ ﯼﺮﺼﺑ ﺮﺻﺎﻨﻋ ﺎﺑ ﻞﻣﺎﻌﺗ
• ﻡﺎﻬﺳ
• ﺪﯾﻮﺷ ﺝﺭﺎﺧ ﺩﻮﺧ ﺖﯾﺎﺳ ﺮﮕﯾﺩ ﺕﺎﺤﻔﺻ ﻪﺑ

.ﺪﻫﺩ ﯽﻣ ﺶﻫﺎﮐ ﺍﺭ ﺎﻤﺷ ﺵﺮﭘ ﺥﺮﻧ ﻭ ﺪﻫﺩ ﯽﻣ ﺶﯾﺍﺰﻓﺍ ﺍﺭ ﺎﻤﺷ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﻪﮐ ﺪﯾﺮﯿﮕﺑ ﯼﺮﺘﻬﺑ

.ﺪﯿﻨﮐ ﯼﺮﯿﮕﯿﭘ Google Analytics ﺎﺑ ﻪﺤﻔﺻ ﺭﺩ ﺍﺭ ﺩﻮﺧ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﻥﺎﻣﺯ ﺪﯿﻧﺍﻮﺗ ﯽﻣ

ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ

.ﺩﺭﺬﮔ ﯽﻣ ﺎﻫ SERP ﻪﺑ ﺖﺸﮔﺯﺎﺑ ﺯﺍ ﻞﺒﻗ ﻮﺠﺘﺴﺟ ﯼﺎﻫﺭﻮﺗﻮﻣ ﺯﺍ ﺎﻤﺷ ﺖﯾﺎﺳ ﯼﻭﺭ ﺮﺑ ﮏﯿﻠﮐ ﺯﺍ ﺲﭘ

.ﺪﻨﺘﺴﻫ ﻪﻠﺻﻮﺣ ﯽﺑ ﺖﯾﺎﺳ ﻥﺍﺮﺑﺭﺎﮐ

.ﺖﺳﺍ ﯽﻧﺪﺸﻧ ﺖﻓﺎﯾ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﻪﮐ ﺪﺘﺳﺮﻓﯽﻣ ﺍﺭ ﻡﺎﯿﭘ ﻦﯾﺍ ﻮﺠﺘﺴﺟ ﯼﺎﻫﺭﻮﺗﻮﻣ ﺮﯾﺎﺳ ﻭ ﻞ

.ﺩﻮﺷ ﯽﻣ ﻪﺘﺧﺎﻨﺷ ﻮﮔﻮﭘ ﯽﮔﺪﻨﺒﺴﭼ ﻥﺍﻮﻨﻋ ﻪﺑ ﺰﯿﻧ ﻮﺠﺘﺴﺟ ﯼﺎﻫﺭﻮﺗﻮﻣ ﻪﺑ ﻮﺠﺘﺴﺟ ﺞﯾﺎﺘﻧ ﺯﺍ ﺐﻘﻋ

ﺵﺮﭘ ﺥﺮﻧ

.ﺪﻨﮐ ﯽﻣ ﺮﯿﺒﻌﺗ ﺵﺮﭘ ﮏﯾ ﻥﺍﻮﻨﻋ ﻪﺑ ﺍﺭ ﻥﺁ ﻞﮔﻮﮔ ،ﺪﻨﻨﮐ ﮎﺮﺗ ﺍﺭ ﻥﺁ ﻭ ﻩﺩﺮﮐ ﺪﯾﺩﺯﺎﺑ ﻪﺤﻔﺻ ﮏﯾ

.ﺪﻨﺷﺎﺑ ﻩﺪﺷ ﮎﺮﺘﺸﻣ ﺎﻤﺷ ﻞﯿﻤﯾﺍ ﺖﺴﯿﻟ ﺭﺩ ﺎﯾ ﺪﻨﺷﺎﺑ ﻪﺘﺷﺍﺬﮔ ﮎﺍﺮﺘﺷﺍ ﻪﺑ ﯽﻋﺎﻤﺘﺟﺍ ﯼﺎﻫ ﻪﻧﺎﺳﺭ

؟ﺪﻣﺁ ﺩﻮﺟﻭ ﻪﺑ ﻪﻧﻮﮕﭼ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ

.ﺪﻧﺩﺮﮐ ﯽﻨﯿﺑ ﺶﯿﭘ ﺮﺑﺭﺎﮐ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﺱﺎﺳﺍ ﺮﺑ ﺍﺭ ﺍﻮﺘﺤﻣ ﮏﯾ ﻪﺑ ﺮﺑﺭﺎﮐ ﻪﻗﻼﻋ ﻥﺍﺰﯿﻣ ﺎﻬﻧﺁ

…ﺖﺳﺍ ﻦﯾﺍ ﺮﺘﺳﺭﺎﻓ ﺭﻮﻈﻨﻣ ،ﻞﻤﻋ ﺭﺩ

ﺖﺳﺍ ﻪﯿﻧﺎﺛ ﺭﺎﻬﭼ ﺎﻤﺷ ﻩﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ :1 ﻩﺭﺎﻤﺷ ﯼﻮﯾﺭﺎﻨﺳ. ﯽ

.ﺩﺍﺩ ﻥﺎﺸﻧ ﻦﻣ ﻪﺑ ﻮﺠﺘﺴﺟ ﻪﺠﯿﺘﻧ ﻥﺁ ﺮﯾﺯ ﺭﺩ ﺖﺳﺭﺩ ﺍﺭ ﺎﻫﻪﻨﯾﺰﮔ ﺯﺍ ﯽﺘﺳﺮﻬﻓ ﻞﮔﻮﮔ ،ﻢﺘﺸ

:ﻢﻨﮐ ﮏﯿﻠﮐ ﻮﺠﺘﺴﺟ ﻪﺠﯿﺘﻧ ﯼﻭﺭ ﻪﮑﻨﯾﺍ ﺯﺍ ﻞﺒﻗ

:ﻢﺘﺸﮔﺮﺑ ﻞﮔﻮﮔ ﻪﺑ ﯽﺘﻗﻭ

ﺖﺳﺍ ﻪﻘﯿﻗﺩ ﺭﺎﻬﭼ ﺎﻤﺷ ﻩﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ :2 ﻩﺭﺎﻤﺷ ﯼﻮﯾﺭﺎﻨﺳ. ﺮ

ﺖﺳﺍ ﻪﻘﯿﻗﺩ 20 ﺎﻤﺷ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ :3 ﻩﺭﺎﻤﺷ ﯼﻮﯾﺭﺎﻨﺳ. ﯽ

؟ﺖﺳﺍ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺭﻮﺘﮐﺎﻓ ﮏﯾ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﺎﯾﺁ

.ﺖﺳﺍ ﻩﺩﺮﮐ ﺮﻈﻧ ﺭﺎﻬﻇﺍ ﻥﺪﻧﺎﻣ ﻥﺎﻣﺯ ﺯﺍ ﺎﻫ ﻥﺁ ﻩﺩﺎﻔﺘﺳﺍ ﺩﺭﻮﻣ ﺭﺩ ﻞﮔﻮﮔ ﺎﻣﺍ .ﺪﻨﻨﮐ ﯽﻣ ﻩﺩﺎﻔ

.ﺪﻨﻨﮐ ﯽﻣ ﻩﺩﺎﻔﺘﺳﺍ ﺎﻫ SERP ﻪﺑ ﺖﺸﮔﺯﺎﺑ ﻭ ﻪﺤﻔﺻ ﮏﯾ ﯼﻮﺠﺘﺴﺟ ﻡﺎﮕﻨﻫ ﺩﻮﺧ ﻥﺍﺮﺑﺭﺎﮐ ﺭﺎﺘﻓﺭ ﮎﺭ

.ﺖﺴﯿﻧ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﻞﻣﺎﻋ ﮏﯾ ﺩﻮﺧ ﻥﺪﻧﺎﻣ ﻥﺎﻣﺯ ﻪﮐ ﺪﻨﺘﻔﮕﻧ ﺖﺣﺍﺮﺻ ﻪﺑ ﺎﻬﻧﺁ ،ﻝﺎﺣ ﻦﯾﺍ ﺎﺑ .ﺪﻧ

.ﺩﺮﯿﮔ ﯽﻤﻧ ﻩﺪﯾﺩﺎﻧ ﺍﺭ ﺎﻤﺷ ﻪﺤﻔﺻ ﻥﺪﻧﺎﻣ ﻥﺎﻣﺯ ﻞﮔﻮﮔ ﻪﮐ ﺪﯿﺷﺎﺑ ﻦﺌﻤﻄﻣ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﺎﻣﺍ .ﺩﺭﺍ

ﺖﺳﺍ ﻢﻬﻣ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﯽﺘﻗﻭ

؟ﺍﺮﭼ ﺎﻣﺍ .ﺩﺭﺍﺩ ﺍﺭ ﺖﯿﻤﻫﺍ ﻦﯾﺮﺘﺸﯿﺑ ﯼﺭﺎﮔﺪﻧﺎﻣ ﻥﺎﻣﺯ ،ﺪﯿﺘﺴﻫ SERP ﻝﻭﺍ ﻪﺤﻔﺻ ﺭﺩ ﻞﺒﻗ ﺯﺍ ﺮ

.ﺖﺷﺍﺩ ﺪﻫﺍﻮﺨﻧ ﯼﺩﺎﯾﺯ ﺖﯿﻤﻫﺍ ﻥﺪﻧﺎﻣ ﻥﺎﻣﺯ ،ﺩﻮﺷ ﯽﻤﻧ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﺮﮔﺍ .ﺩﻮﺷ ﯽﻣ

ﻮﺠﺘﺴﺟ ﺭﻮﺗﻮﻣ ﻪﻠﺠﻣ :ﺮﯾﻮﺼﺗ ﺭﺎﺒﺘﻋﺍ

.ﺪﻨﻨﮐ ﯽﻣ ﮏﯿﻠﮐ ﻪﺠﯿﺘﻧ ﻦﯿﻟﻭﺍ ﯼﻭﺭ ﻂﻘﻓ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﻦﯾﺍ ﺯﺍ ﺪﺻﺭﺩ 28.5 ﻪﮐ ﺖﺳﺍ ﻦﯾﺍ ﺖﺳ

.ﺪﯿﻨﮐ ﺍﺪﯿﭘ ﺶﯾﺍﺰﻓﺍ ﯼﺪﻨﺑﻪﺒﺗﺭ ﺭﺩ ﺪﯾﺎﺑ ،ﺪﻧﻮﺷﯽﻣ ﺮﯿﮔﺭﺩ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﺎﺑ ﻥﺎﮔﺪﻨ

.ﺪﻨﻫﺩ ﯽﻣ ﺖﯿﻤﻫﺍ ﻥﺁ ﻪﺑ ﯼﺮﮕﯾﺩ ﺰﯿﭼ ﺮﻫ ﺯﺍ ﺶﯿﺑ ﻮﺠﺘﺴﺟ ﯼﺎﻫﺭﻮﺗﻮﻣ ﻪﮐ ﺖﺳﺍ ﯼﺰﯿﭼ ﻂﺒﺗﺮﻣ ﯼﺍﻮﺘ

ﻝﺍﻭﮋﯾﻭ ﺎﺑ ﺱﺮﭘﺩﺭﻭ ﺭﺩ ﯼﺭﺎﮔﺪﻧﺎﻣ ﻥﺎﻣﺯ ﺶﯾﺍﺰﻓﺍ ﻩﻮﺤﻧ

.ﺩﻮﺑ ﺪﯿﻫﺍﻮﺧ ﯼﺪﻨﺑ ﻪﺒﺗﺭ ﯼﺎﻫ ﺖﻓﺮﺸﯿﭘ ﺪﻫﺎﺷ ،ﺪﻨﻧﺎﻤﺑ ﺎﺠﻧﺁ ﺭﺩ ﺎﻤﺷ ﯼﺎﺒﻗﺭ ﻪﺑ ﺖﺒﺴﻧ ﯼﺮﺘﺸﯿﺑ

ﺪﯿﻨﮐ ﻉﻭﺮﺷ ﻮﯾﺪﯾﻭ ﮏﯾ ﺎﺑ .1

.ﺪﻧﺩﻮﺑ ﻮﺋﺪﯾﻭ ﯼﺍﺭﺍﺩ ﺕﺎﺤﻔﺻ ﺭﺩ ﺩﻮﺧ ﯼﺭﺎﮔﺪﻧﺎﻣ ﻥﺎﻣﺯ ﺶﯾﺍﺰﻓﺍ ﺪﻫﺎﺷ ﻥﺎﺑﺎﯾﺭﺍﺯﺎﺑ ﺯﺍ ﺪﺻﺭﺩ 8

.ﺪﻧﺍ ﻩﺩﺍﺩ ﺶﯾﺍﺰﻓﺍ ﺍﺭ ﺩﻮﺧ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﻪﻘﯿﻗﺩ ﻭﺩ ﺎﺗ ﮏﯾ ﯽﻫﺎﺗﻮﮐ ﻪﺑ ﯽﯾﺎﻫﻮﺋﺪﯾﻭ ﺯﺍ ﻩﺩﺎﻔﺘ

ﺱﺮﭘﺩﺭﻭ ﺭﺩ ﺎﻫﻮﯾﺪﯾﻭ ﺎﺑ ﺩﻮﺧ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ﺶﯾﺍﺰﻓﺍ ﯼﺍﺮﺑ ﯽﺗﺎﻣﺍﺪﻗﺍ

.ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺩﻮﺧ ﻪﺤﻔﺻ ﺭﺩ ﺎﻫﻥﺁ ﺶﯾﺎﻤﻧ ﯼﺍﺮﺑ ﻮﯾﺪﯾﻭ ﯼﺮﻟﺎﮔ ﻪﻧﻭﺰﻓﺍ ﺯﺍ ﺪﯿﻧﺍﻮﺗu20

.ﺪﯿﻨﮐ ﻩﺪﻫﺎﺸﻣ ﻞﺑﺎﻗ ﺩﻮﺧ ﻪﺤﻔﺻ ﺭﺩ ﺍًﺭﻮﻓ ﺍﺭ ﻮﯾﺪﯾﻭ ﻦﯿﻨﭽﻤﻫ ﻭ ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﯽﺴﯿﻃﺎﻨﻐﻣ ﮏﭼﻮ

.ﺖﺳﺍ ﺮﺘﻬﺑ ﺎﻤﺷ ﯼﺍﺮﺑ ﯼﺰﯿﭼ ﻪﭼ ﺪﯿﻨﮐ ﺺﺨﺸﻣ ﺎﺗ ﺪﯿﻨﮐ ﺶﯾﺎﻣﺯﺁ ﺩﻮﺧ ﯼﺎﻫﻮﯾﺪﯾﻭ ﺎﺑ ﺍﺭ ﯽﮔﮋﯾﻭ ﻦ

ﺎﻫﻮﯾﺪﯾﻭ ﯼﺍﺮﺑ ﻩﺩﺎﻣﺁ ﯼﺍﺬﻏ

.ﺪﻫﺩﯽﻣ ﻥﺎﺘﮑﭼﻮﮐ ﺮﯾﻭﺎﺼﺗ ﯼﻭﺭ ﺮﺑ ﯼﺮﺘﺸﯿﺑ ﻝﺮﺘﻨﮐ ﺎﻤﺷ ﻪﺑ ﻪﮐ ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﯽﯾﻮﯾﺪﯾﻭ

ﺎﻤﺷ ﻥﺎﺒﻃﺎﺨﻣ ﯼﺍﺮﺑ ﯽﻠﻣﺎﻌﺗ ﯼﺍﻮﺘﺤﻣ ﻭ ﺎﻫ ﻥﻮﻣﺯﺁ .2

.ﺪﻨﮐ ﯽﻣ ﺐﻠﺟ ﺩﻮﺧ ﻪﺑ ﺍﺭ ﻪﺤﻔﺻ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﻪﺟﻮﺗ ﺖﺑﺎﺛ ﯼﺍﻮﺘﺤﻣ ﺯﺍ ﺶﯿﺑ ﯽﻠﻣﺎﻌﺗ ﯼﺍﻮﺘﺤﻣ

.ﺖﻓﺮﮔ ﺪﻫﺍﻮﺧ ﺍﺭ ﺎﻤﺷ ﻩﺍﻮﺨﻟﺩ ﺞﯾﺎﺘﻧ ﯽﻠﻣﺎﻌﺗ ﯼﺍﻮﺘﺤﻣ ﺎًﻨﺌﻤﻄﻣ ،ﺖﺳﺎﻤﺷ ﻪﺤﻔﺻ ﺭﺩ ﺐﻃﺎﺨﻣ ﻦﺘﺷﺍ

ﺪﯿﻫﺩ ﺭﺍﺮﻗ ﺱﺮﭘﺩﺭﻭ ﯼﻭﺭ ﺍﺭ ﻥﻮﻣﺯﺁ ﻭ ﯽﻠﻣﺎﻌﺗ ﯼﺍﻮﺘﺤﻣ

.ﺪﯿﻨﮐ ﺍﺪﯿﭘ ﺏﻭ ﺭﺩ ﺍﺭ ﺱﺮﭘﺩﺭﻭ ﻥﻮﻣﺯﺁ ﻩﺪﻧﺯﺎﺳ ﯼﺎﻫ ﻪﻧﻭﺰﻓﺍ ﺮﯾﺎﺳ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﻪﺸﯿﻤﻫ ﺎﻤﺷ ،ﻪ

.ﺖﻓﺎﯾ ﺪﯿﻫﺍﻮﺧ ﺪﯿﻔﻣ ﺍﺭ ﯽﻠﻣﺎﻌﺗ ﯼﺍﻮﺘﺤﻣ ﯼﺎﻫ ﻪﻧﻭﺰﻓﺍ ،ﺪﯿﻨﮐ ﻩﺪﻧﺯ ﺎﻫ ﻢﺴﺠﺗ ﺎﺑ ﺍﺭ ﺩﺍﺪﻋﺍ ﺪ

ﻥﺎﺤﺘﻣﺍ ﻭ ﯽﻠﻣﺎﻌﺗ ﯼﺍﻮﺘﺤﻣ ﯼﺍﺮﺑ ﯽﺗﺎﮑﻧ

.ﺪﻨﻨﮐ ﮎﺭﺩ ﺮﺘﻬﺑ ﺍﺭ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﺎﺗ ﺪﻨﮐ ﯽﻣ ﮏﻤﮐ ﺎﻬﻧﺁ ﻪﺑ .ﺪﻨﻧﺎﻤﺑ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﺭﺩ ﯼﺮﺘﺸﯿ

ﺖﯾﺎﺳ ﺖﻋﺮﺳ ﺩﻮﺒﻬﺑ .3

؟ﺖﺳﺍ ﺖﺳﺭﺩ ،ﺖﺳﺍ ﺢﺿﺍﻭ ﻦﯾﺍ .ﺪﻨﻧﺎﻤﺑ ﺩﻮﺧ ﻑﺍﺮﻃﺍ ﺭﺩ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﻪﮐ ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﯼﺮﺘﺸﯿﺑ

؟ﺪﯿﻫﺩ ﻪﺋﺍﺭﺍ ﻪﺤﻔﺻ ﺖﻋﺮﺳ ﺶﻫﺎﮐ ﻥﻭﺪﺑ ﺍﺭ ﺮﯾﺬﭙﻟﺩ ﯼﺮﺼﺑ ﻪﺑﺮﺠﺗ ﮏﯾ ﺪﯿﻧﺍﻮﺗﯽﻣ ﻪﻧﻮﮕﭼ ،ﻦ

.ﺖﺳﺍ ﺮﺗ ﺖﺨﺳ ﻊﯾﺮﺳ ﯼﺭﺍﺬﮔﺭﺎﺑ ﺕﺎﺤﻔﺻ ﯼﺍﺮﺑ ﺖﺑﺎﻗﺭ ،ﺪﯿﻨﮐ ﯽﻣ ﺍﺮﺟﺍ ﺍﺭ ﮏﯿﻧﻭﺮﺘﮑﻟﺍ ﺕﺭﺎﺠﺗ ﺖﯾ

.ﺩﻮﺷ ﯽﻣ ﯼﺮﯿﮔﺭﺎﺑ ﻪﯿﻧﺎﺛ 0.324 ﺭﺩ ﮏﯿﻧﻭﺮﺘﮑﻟﺍ ﺕﺭﺎﺠﺗ ﺖﯾﺎﺳ ﯼﺭﺍﺬﮔﺭﺎﺑ ﻦﯾﺮﺗ ﻊﯾﺮﺳ ﻪﮐ ﺪﯾﻮﮔ

.ﺖﺳﺍ ﻪﯿﻧﺎﺛ 3.21 ﺏﻭ ﺮﺳﺍﺮﺳ ﺭﺩ ﻦﯿﮕﻧﺎﯿﻣ ﻭ ﺖﺳﺍ ﺭﺎﻈﺘﻧﺍ ﺩﺭﻮﻣ ﻪﺤﻔﺻ ﯼﺭﺍﺬﮔﺭﺎﺑ ﻝﺁ ﻩﺪﯾﺍ ﻥﺎ

ﺪﯿﻨﮐ ﺮﮑﻓ ﻞﮔﻮﮔ ﺎﺑ :ﺮﯾﻮﺼﺗ ﺭﺎﺒﺘﻋﺍ

ﺐﻠﻄﻣ ﻪﻣﺍﺩﺍ ؟ﺪﯿﻫﺩ ﻪﺋﺍﺭﺍ ﺩﻮﺧ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﺭﺩ ﺮﯾﺬﭙﻟﺩ ﯼﺮﺼﺑ ﻪﺑﺮﺠﺗ ﮏﯾ ،ﺖﻋﺮﺳ ﺶﻫﺎﮐ ﻥﻭﺪﺑ

ﺖﯾﺎﺳ ﺖﻋﺮﺳ ﺩﻮﺒﻬﺑ ﯼﺍﺮﺑ ﯽﺗﺎﻣﺍﺪﻗﺍ

.ﺖﺳﺍ ﺢﺿﺍﻭ ﺩﺭﺍﻮﻣ ﻪﻠﻤﺟ ﺯﺍ ﺏﻮﺧ ﯼﺭﺍﺬﮔﺪﮐ ﺎﺑ ﺱﺮﭘﺩﺭﻭ ﻢﺗ ﮏﯾ ﺏﺎﺨﺘﻧﺍ ﻭ CDN ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ،ﺏ

.ﺪﯿﻨﮐ ﻪﻨﯿﻬﺑ ﻊﯾﺮﺳ ﯼﺭﺍﺬﮔﺭﺎﺑ ﯼﺍﺮﺑ ﺍﺭ ﺮﯾﻭﺎﺼﺗ ﻡﺎﻤﺗ ﻭ ﺎﻫ ﻢﺗ ،ﺎﻫ ﻢﻠﯿﻓ ،ﺎﻫ ﮏﯿﻓﺍﺮﮔ ،ﺮﯾﻭ

.ﺖﺳﺍ Smush ﻪﻧﻭﺰﻓﺍ ﺎﻫ ﻪﻨﯾﺰﮔ ﻦﯾﺮﺗ ﻩﺩﺎﻔﺘﺳﺍ ﺮﭘ ﺯﺍ ﯽﮑﯾ .ﺪﯿﻨﮐ ﺍﺪﯿﭘ ﺍﺭ ﺱﺮﭘﺩﺭﻭ ﺹﻮﺼﺨﻣ ﯼ

.ﺪﯿﻨﮐ ﻥﺎﺳﺁ ﺍﺭ ﺪﻨﯾﺁﺮﻓ ﻦﯾﺍ ﺎﺗ ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺱﺮﭘﺩﺭﻭ ﺭﺩﻮﻟ ﯼﺎﻫﻦﯿﮔﻼﭘ ﺮﮕﯾﺩ ﻭ Smus

ﺖﯾﺎﺳ ﺖﻋﺮﺳ ﺩﻮﺒﻬﺑ ﯼﺍﺮﺑ ﻢﻬﻣ ﺕﺎﮑﻧ

.ﺪﺸﺨﺑ ﯽﻣ ﺖﻋﺮﺳ ﺎﻤﺷ ﺖﯾﺎﺳ ﻪﺑ ،ﺖﯾﺎﺳ ﯼﺮﺼﺑ ﺮﺻﺎﻨﻋ ﺶﺸﺧﺭﺩ ﻪﺑ ﻥﺪﻧﺎﺳﺭ ﺐﯿﺳﺁ ﻥﻭﺪﺑ ﺕﺎﻣﺍﺪﻗﺍ ﻦ

ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﻢﻈﻧ ﯽﺑ ﯼﺮﺑﻭﺎﻧ ﻭ ﺐﻟﺎﻄﻣ ﺖﺳﺮﻬﻓ ﺯﺍ .4

.ﺪﻨﮐ ﯽﻣ ﺐﻠﺟ ﺍﺭ ﺎﻬﻧﺁ ﻪﺟﻮﺗ ﻪﮐ ﺪﻧﻭﺮﺑ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﺯﺍ ﯽﺸﺨﺑ ﻪﺑ ﺎًﻤﯿﻘﺘﺴﻣ ﻪﮐ ﺪﯿﻨﮐ ﺐﯿﻏﺮﺗ

.ﺪﻨﻧﺎﻤﺑ ﺎﻤﺷ ﺖﯾﺎﺳ ﺭﺩ ﯼﺮﺘﺸﯿﺑ ﺕﺪﻣ ﺪﻨﮐ ﮏﻤﮐ ﺎﻬﻧﺁ ﻪﺑ ﺪﻧﺍﻮﺗ ﯽﻣ ﺎﻤﺷ ﺶﯾﺎﻤﯿﭘ ،ﺪﻨﮐ ﯽﺳﺭﺮﺑ

.ﺖﺳﺍ ﯽﺑﻮﺧ ﺰﯿﭼ ﻪﺸﯿﻤﻫ ﺎﺒﯾﺮﻘﺗ ،ﺪﻨﻧﺎﻣ ﯽﻣ ﺎﻤﺷ ﺖﯾﺎﺳ ﺭﺩ ﯼﺮﺘﺸﯿﺑ ﺕﺪﻣ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﯽﺘﻗﻭ

.ﺩﺭﺍﺩ ﺖﯿﻤﻫﺍ ﺖﯾﺎﺳ ﻥﺍﺮﺑﺭﺎﮐ ﯼﺍﺮﺑ ﺐﺗﺮﻣﺎﻧ ﯼﺮﺑﻭﺎﻧ

ﺪﯿﻫﺩ ﺶﯾﺍﺰﻓﺍ ﺍﺭ ﺩﻮﺧ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ،ﺖﯾﺎﺳ ﯼﺮﺑﻭﺎﻧ ﻭ ﺐﻟﺎﻄﻣ ﺖﺳﺮﻬﻓ ﺎﺑ

.ﺖﺳﺍ ﺐﺳﺎﻨﻣ ﺖﯾﺎﺳ ﺭﻭﺮﻣ ﯼﺍﺮﺑ ﺽﺮﻓ ﺶﯿﭘ ﯽﺣﺍﺮﻃ ﻭ ﺪﻨﺘﺴﻫ ﯽﻠﺧﺍﺩ Breadcrumbs .ﺩﺮﯿﮔ ﯽﻣ ﯼﺪﺟ

.Table of Contents Plus ﻭ Easy Table of Contents ﺯﺍ ﺪﻨﺗﺭﺎﺒﻋ ﺏﻮﺒﺤﻣ ﯼﺎﻫ ﻪﻨﯾﺰﮔ ﺯﺍ

Breadcrumbs ﺪﻨﻧﺎﻣ ،ﺱﺮﭘﺩﺭﻭ ﯼﻮﺌﺳ ﯼﺎﻫﺭﺍﺰﺑﺍ ﺯﺍ ﯽﺧﺮﺑ ﻪﭼﺮﮔﺍ .ﺪﻨﮐ ﮏﻤﮐ ﻪﺤﻔﺻ ﻭ ﺖﯾﺎﺳ ﯼﺮﺑ

ﯼﺮﺑﻭﺎﻧ ﻭ ﺐﻟﺎﻄﻣ ﺖﺳﺮﻬﻓ ﯼﺍﺮﺑ ﻩﺩﺎﻣﺁ ﯼﺍﺬﻏ

.ﺪﻨﮐ ﯽﻣ ﻩﺩﺎﻔﺘﺳﺍ ﻥﺎﻧ ﻩﺩﺮﺧ ﺯﺍ ﻭ ﺩﻮﺷ ﯽﻣ ﻪﻨﯿﻬﺑ ﯼﺮﺼﺑ ﯼﺮﺑﻭﺎﻧ ﯼﺍﺮﺑ ﻪﮐ ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﯽﻤ

ﺍﺭ ﺩﻮﺧ ﺕﺍﺮﻈﻧ ﻞﺒﻨﺗ ﺭﺎﺑ .5

.ﺪﻨﺸﺨﺑ ﯽﻣ ﺩﻮﺒﻬﺑ ﺍﺭ ﺎﻤﺷ ﺮﺑﺭﺎﮐ ﻞﻣﺎﻌﺗ ﻭ ﺪﻨﻨﮐ ﯽﻣ ﻪﻓﺎﺿﺍ ﺎﻤﺷ ﺖﯾﺎﺳ ﻪﺑ ﺍﺭ ﯽﯾﺎﻨﻌﻣ ﯼﺪﯿﻠﮐ

.ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﯼﺮﺘﺸﯿﺑ ﺩﺭﺍﻮﻣ ﺎﻣﺍ

.ﺪﻧﺮﯿﮔ ﯽﻣ ﺩﺎﯾ ﻥﺎﮔﺪﻨﻫﺩ ﺮﻈﻧ ﯼﺍﻮﺘﺤﻣ ﺯﺍ ﺍﺭ ﯼﺪﯾﺪﺟ ﯼﺎﯾﺍﻭﺯ ﻦﯿﻨﭽﻤﻫ ﺎﻬﻧﺁ .ﺪﻨﻨﮐ ﯽﻣ ﺮﮑﻓ ﻪ

.ﺩﻮﺷ ﯽﻣ ﺮﺘﺸﯿﺑ ﺎﻤﺷ ﺖﻣﺎﻗﺍ ﻥﺎﻣﺯ ،ﺪﻧﻮﺷ ﺮﯿﮔﺭﺩ ﺎﻤﺷ ﺖﯾﺎﺳ ﺕﺍﺮﻈﻧ ﺎﺑ ﺮﺘﺸﯿﺑ ﻡﺩﺮﻣ ﻪﭼ ﺮﻫ .ﺪ

ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺩﻮﺧ ﻥﺎﮔﺪﻨﻧﺍﻮﺧ ﺏﺬﺟ ﯼﺍﺮﺑ ﺕﺍﺮﻈﻧ ﺯﺍ

.ﺪﻨﻨﮐ ﺖﺒﺤﺻ ﺩﻮﺧ ﮒﻼﺑﻭ ﺭﺩ ﻡﺩﺮﻣ ﺎﺗ ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺕﺍﺮﻈﻧ ﯼﺎﻫﻦﯿﮔﻼﭘ ﺮﯾﺎﺳ ﺎﯾ Disqus

.ﺪﻨﺴﯾﻮﻨﺑ ﺍﺭ ﺩﻮﺧ ﺕﺍﺮﻈﻧ ﺪﯿﻨﮐ ﺭﺍﺩﺍﻭ ﺍﺭ ﺎﻬﻧﺁ ﺎﺗ ﺪﯿﻧﺰﺑ ﻞﯿﻤﯾﺍ ﺩﻮﺧ ﯽﻠﻌﻓ ﻥﺎﮔﺪﻨﻧﺍﻮﺧ ﻩﺎﮕ

.ﺪﯿﻫﺩ ﻪﻣﺍﺩﺍ ﺩﻮﺧ ﺖﯾﺎﺳ ﺭﺩ ﺍﺭ ﻪﻤﻟﺎﮑﻣ ﻪﮐ ﺖﺳﺍ ﻦﯾﺍ ﺎﻤﺷ ﻑﺪﻫ .ﺪﯿﻫﺩ ﺵﺍﺩﺎﭘ ﺪﻧﺭﺍﺬﮔﯽﻣ

ﻞﺒﻨﺗ ﻂﺳﻮﺗ ﺎﻤﺷ ﺕﺍﺮﻈﻧ ﯼﺮﯿﮔﺭﺎﺑ ﺭﺩ ﻪﺻﻼﺧ

.ﺪﻨﺴﯾﻮﻨﺑ ﺍﺭ ﺩﻮﺧ ﺕﺍﺮﻈﻧ ﺪﯿﻨﮐ ﻖﯾﻮﺸﺗ ﺍﺭ ﻥﺎﮔﺪﻨﻧﺍﻮﺧ ﻭ ﺪﯿﻨﮐ ﺮﻈﻧ ﺭﺎﻬﻇﺍ ﻪﺑ ﺭﺍﺩﺍﻭ ﺍﺭ ﺩﻮﺧ

.ﺪﯿﻨﮐ ﻝﺎﻤﻋﺍ ﺍﺭ ﻪﯿﻘﺑ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﺞﯾﺭﺪﺗ ﻪﺑ ﺲﭙﺳ ﻭ ﺪﯿﻨﮐ ﻉﻭﺮﺷ ﯽﮑﯾ ﺎﺑ .ﺪﯿﻨﮐ ﺵﻭﺎﮐ ﺍﺭ ﺎﺠ

.ﺩﻭﺭ ﯽﻣ ﻻﺎﺑ ﺰﯿﻧ ﺎﻤﺷ ﻪﺤﻔﺻ ﻪﺒﺗﺭ ﻭ ﺪﻨﻧﺎﻣ ﯽﻣ ﯽﻗﺎﺑ ﺩﻮﺧ ﻑﺍﺮﻃﺍ ﺭﺩ ﯼﺮﺗ ﯽﻧﻻﻮﻃ ﺕﺪﻣ ﯼﺍﺮﺑ