ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﻥﺎﺒﺣﺎﺻ ﯼﺍﺮﺑ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻩﺍﺭ ﻪﺸﻘﻧ
.ﺪﯿﻨﮐ ﻞﯾﺪﺒﺗ ﺪﻧﺮﺑ ﻥﺎﯿﻣﺎﺣ ﺲﭙﺳ ﻭ ﺭﺍﺩﺎﻓﻭ ﻥﺎﯾﺮﺘﺸﻣ ﻪﺑ ﺍﺭ ﻑﺮﺼﻣ ﺭﺎﺒﮑﯾ ﻥﺎﯾﺮﺘﺸﻣ ﺪﯿﻧﺍﻮﺗ ﯽ
.ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﺵﻭﺮﻓ ﺩﺎﺠﯾﺍ ﻭ ﻥﺎﺒﻃﺎﺨﻣ ﺏﺬﺟ ﯼﺍﺮﺑ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻦﯿﭙﻤﮐ ﻥﺁ ﯼﺯﺍﺪﻧﺍ ﻩﺍﺭ
ﺪﯿﻨﮐ ﻦﯿﯿﻌﺗ ﺍﺭ ﺩﻮﺧ ﻑﺍﺪﻫﺍ .1
.ﺪﯿﻨﮐ ﻦﯿﯿﻌﺗ ﺍﺭ ﺎﻬﻧﺁ ﻪﺑ ﯽﺑﺎﯿﺘﺳﺩ ﻩﻮﺤﻧ ﻝﻭﺍ ﻪﻠﻫﻭ ﺭﺩ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﻪﮐ ﺖﺳﺍ ﯽﻫﺍﺭ ﺎﻬﻨﺗ ﻦﯾﺍ
.ﻢﯿﻨﮐ ﻪﯾﺰﺠﺗ ﺍﺭ ﻦﯾﺍ ﺪﯿﯾﺎﯿﺑ .ﻡﺩﺮﮐ ﻩﺎﮕﻧ ،ﺪﯿﻫﺩ ﻡﺎﺠﻧﺍ ﺩﻮﺧ ﻦﯿﭙﻤﮐ ﯼﺯﺍﺪﻧﺍ ﻩﺍﺭ ﺯﺍ ﻞﺒﻗ ﺪ
ﺪﯾﺮﯿﮕﺑ ﻢﯿﻤﺼﺗ ﺍﺪﺻ ﻦﺤﻟ ﻭ ﯼﺭﺎﺠﺗ ﻡﺎﻧ ﺩﺭﻮﻣ ﺭﺩ
.ﺩﻮﺷ ﻞﺻﺎﺣ ﻥﺎﻨﯿﻤﻃﺍ ﺪﻧﺮﺑ ﻥﺪﺷ ﻪﺘﺴﺟﺮﺑ ﻭ ﯼﺭﻭﺁﺩﺎﯾ ﺯﺍ ﻪﮐ ﺖﺳﺍ ﻦﯾﺍ ﻩﺪﯾﺍ .ﺪﯿﻨﮐ ﻞﻘﺘﻨﻣ ﺩﻮﺧ
.ﺪﻨﺳﺭ ﯽﻣ ﺮﻈﻧ ﻪﺑ ﻪﻧﻮﮕﭼ ﺎﻤﺷ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﯼﺎﻫ ﯽﯾﺍﺭﺍﺩ ﻡﺎﻤﺗ ﻪﮐ ﺪﻨﮐ ﻦﯿﯿﻌﺗ ﺪﯾﺎﺑ ﺪﻨﻨﮐ ﮎﺭﺩ
.ﺪﯿﻨﮐ ﺏﺎﺨﺘﻧﺍ ﺍﺭ ﺭﺍﻮﻤﻫﺎﻧ ﯼﺎﻫ ﺖﻧﻮﻓ ﻭ ﻻﺎﺑ ﺖﺳﺍﺮﺘﻨﮐ ﺎﺑ ﯼﺎﻫ ﮓﻧﺭ ،ﻻﺎﺑ ﺮﯾﻮﺼﺗ ﺪﻨﻧﺎﻣ ،ﺪﻨ
.ﺪﯾﺮﯿﮕﺑ ﺮﻈﻧ ﺭﺩ ﺰﯿﻧ ﺍﺭ ﺩﺭﺍﻮﻣ ﻦﯾﺍ ﺪﯾﺎﺑ ،ﺪﻨﮐ ﯽﻣ ﻞﺼﺘﻣ ﺎﻤﺷ ﺖﯾﺎﺳ ﻪﺑ ﺍﺭ ﺎﻤﺷ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ
.ﻢﯿﻨﮐ ﻩﺎﮕﻧ ﻝﺎﺜﻣ ﮏﯾ ﻪﺑ ﺪﯿﯾﺎﯿﺑ
Forever 21، ﺖﯾﺎﺳ ﺏﻭ ﺮﻫﺎﻇ ﻩﻮﺤﻧ ﺎﺠﻨﯾﺍ ﺭﺩ ؟ﻪﺠﯿﺘﻧ .ﺪﻨﻨﮐ ﮎﺭﺩ ﺯﻭﺭ ﺪﻣ ﻭ ﻪﻏﺪﻏﺩ ﯽﺑ ،ﻩﺯﺎ
:ﻢﯾﺯﺍﺪﻧﺍ ﯽﻣ ﺖﮐﺮﺷ ﻦﯾﺍ ﺯﺍ ﯽﻠﯿﻤﯾﺍ ﻪﺑ ﯽﻫﺎﮕﻧ ﻥﻮﻨﮐﺍ
:ﺪﯿﺳﺭﯽﻣ ﻥﺁ ﻪﺑ ﺪﯿﻨﮐﯽﻣ ﮏﯿﻠﮐ ﻞﯿﻤﯾﺍ ﻥﺁ ﺭﺩ ﻥﺍﻮﺧﺍﺮﻓ ﯼﺎﻫﻪﻤﮐﺩ ﺯﺍ ﯽﮑﯾ ﯼﻭ
.ﺖﺳﺍ ﺯﻭﺭ ﺪﻣ ﻭ ﻪﻏﺪﻏﺩ ﯽﺑ ،ﻩﺯﺎﺗ ،ﻥﺍﻮﺟ ﺖﮐﺮﺷ ﻦﯾﺍ ﻪﮐ ﺪﻫﺩ ﯽﻣ ﻥﺎﺸﻧ – ﺩﺭﺍﻮﻣ ﺮﯾﺎﺳ ﻭ ﺮﯾﻭﺎ
.ﺪﺷﺎﺑ ﻪﺘﺷﺍﺩ ﯽﮕﺘﺴﺑ ﺎﻤﺷ ﻑﺪﻫ ﺭﺍﺯﺎﺑ ﻪﺑ ﺪﯾﺎﺑ ﻦﯿﻨﭽﻤﻫ .ﺩﻮﺷ ﺲﮑﻌﻨﻣ ﺰﯿﻧ ﺎﻤﺷ ﺪﻧﺮﺑ ﺮﺑ ﺪﯾﺎﺑ
.ﺪﯿﻨﮐ ﺏﺍﺬﺟ ﻭ ﻩﺪﻨﻨﮐ ﻡﺮﮔﺮﺳ ﺍﺭ ﺩﻮﺧ ﯽﭙﮐ ،ﺪﯿﻫﺩ ﯽﻣ ﺭﺍﺮﻗ ﻑﺪﻫ ﺍﺭ ﺎﻫ ﻩﺭﺍﺰﻫ ﺮﮔﺍ .ﺪﯿﺳﺮﺑ ﺮ
:ﻢﯾﺯﺍﺪﻨﯿﺑ ﻻﺎﺑ ﺭﺩ Forever 21 ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻞﯿﻤﯾﺍ ﻪﻧﻮﻤﻧ ﻪﺑ ﺮﺗﻖﯿﻗﺩ ﯽﻫﺎﮕﻧ ﺪﯿﯾﺎﯿﺑ
.ﺩﺭﺍﺩ ﺖﻘﺑﺎﻄﻣ ﺪﻫﺍﻮﺧﯽﻣ Forever 21 ﻑﺪﻫ ﻥﺍﻮﺟ ﺭﺍﺯﺎﺑ ﻪﭽﻧﺁ ﺎﺑ ﺎًﻘﯿﻗﺩ ﺍﺪﺻ ﻦﺤﻟ .ﺩﻮﺷ
ﺩﺮﮐ ﺪﯿﻫﺍﻮﺧ ﺭﺍﺮﻗﺮﺑ ﻁﺎﺒﺗﺭﺍ ﺭﺎﺒﮑﯾ ﺖﻗﻭ ﺪﻨﭼ ﺮﻫ
.ﻢﯿﻨﮐ ﺖﺒﺤﺻ ﻞﯿﻤﯾﺍ ﻝﺎﺳﺭﺍ ﺕﺎﻌﻓﺩ ﺩﺍﺪﻌﺗ ﺩﺭﻮﻣ ﺭﺩ ﺪﯿﯾﺎﯿﺑ ،ﺪﻨﺳﺮﺑ ﺮﻈﻧ ﻪﺑ ﺪﯾﺎﺑ ﻪﻧﻮﮕﭼ ،ﺎﻤ
.ﺪﯿﻨﮐ ﻝﺎﺳﺭﺍ ﯼﺩﺎﯾﺯ ﺩﺍﺪﻌﺗ ﺪﯿﻫﺍﻮﺧ ﯽﻤﻧ ﺎﻤﺷ :ﺖﺳﺍ ﻦﯾﺍ ﺖﺳﺍ ﻢﻠﺴﻣ ﻪﭽﻧﺁ ،ﻝﺎﺣ ﻦﯾﺍ ﺎﺑ .ﺩﺭﺍ
.ﺪﻨﻨﮐ ﯽﻣ ﺖﻓﺎﯾﺭﺩ ﺪﻧﺮﺑ ﮏﯾ ﺯﺍ ﯼﺩﺎﯾﺯ ﯼﺎﻫ ﻞﯿﻤﯾﺍ ﺍﺮﯾﺯ ﺪﻧﺍ ﻩﺩﺯ ﺍﺭ ﮎﺍﺮﺘﺷﺍ ﻮﻐﻟ ﻪﻤﮐﺩ ﻪﮐ
.ﺎﻬﻧﺁ ﻥﺎﮑﻣ ﻭ ،ﺪﯾﺭﺍﺬﮕﺑ ﮎﺍﺮﺘﺷﺍ ﻪﺑ ﺪﯾﺎﺑ ﻪﭽﻧﺁ ،ﻥﺎﺒﻃﺎﺨﻣ ﻥﺪﻧﺍﻮﺧ ﻞﯿﻤﯾﺍ ﺕﺍﺩﺎﻋ :ﺪﺷﺎﺑ ﻪﺘ
.ﺪﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺍﺭ ﺩﺮﮑﻠﻤﻋ ﻦﯾﺮﺘﻬﺑ .ﺪﻧﻮﺷ ﯽﻣ ﻝﺎﺳﺭﺍ ﺮﻬﻇ ﺯﺍ ﺪﻌﺑ 5 ﻭ ﺢﺒﺻ 10 ،ﺢﺒﺻ 6 ﯼﺎﻫ ﺖ
.ﺪﯿﻨﮐ ﯽﻣ ﺖﻓﺎﯾﺭﺩ ﺍﺭ ﻩﺪﯾﺍ ﻦﯾﺍ ﺎﻤﺷ - ﯼﺭﺍﺰﮔﺮﮑﺷ ﺯﻭﺭ ﺭﺩ ﻩﺎﯿﺳ ﻪﻌﻤﺟ ﺵﻭﺮﻓ ﯼﺭﻭﺁﺩﺎﯾ ﮏﯾ ،ﻪ
.ﺪﯿﻨﮐ ﻝﺎﺳﺭﺍ ﺩﻮﺧ ﻑﺪﻫ ﺐﻃﺎﺨﻣ ﯽﻧﺎﻣﺯ ﻪﻘﻄﻨﻣ ﻦﺘﻓﺮﮔ ﺮﻈﻧ ﺭﺩ ﺎﺑ ﺍﺭ ﺎﻬﻧﺁ ﻂﻘﻓ .ﻩﺩﺎﺳ ؟ﺪﯿﻨﮐ
.ﺪﻨﻨﮐ ﻪﻨﯿﻬﺑ ﺕﺎﻋﻼﻃﺍ ﻥﺁ ﺱﺎﺳﺍ ﺮﺑ ﺍﺭ ﺎﻤﺷ ﻝﺎﺳﺭﺍ ﻥﺎﻣﺯ ﺭﺎﮐﺩﻮﺧ ﺭﻮﻃ ﻪﺑ ﺪﻨﻧﺍﻮﺗ ﯽﻣ ﻭ ﺪﻨﻨﮐ
.ﺖﺳﺍ ﺪﯿﻔﻣ ،ﺪﻧﺍﻩﺪﻣﺁ ﺎﺠﮐ ﺯﺍ (ﻞﯿﻤﯾﺍ ﻦﯿﮐﺮﺘﺸﻣ ﻪﺠﯿﺘﻧ ﺭﺩ ﻭ) ﺎﻤﺷ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ
.ﺪﯿﻨﮐ ﺍﺪﯿﭘ ﯽﺳﺮﺘﺳﺩ ﺩﻮﺧ ﺱﺮﭘﺩﺭﻭ ﺩﺭﻮﺒﺷﺍﺩ ﺭﺩ Google Analytics ﺭﺩ ﺎﻫ ﻩﺩﺍﺩ ﻥﺁ ﻪﺑ ﺪﯿﻧﺍ
ﻮﯿﮐﻮﺗ ﺖﻗﻭ ﻪﺑ .ﺪﯿﻨﮐ ﻝﺎﺳﺭﺍ ﺮﻬﻇ ﺯﺍ ﺪﻌﺑ 5 ﺎﯾ ﺮﻬﻇ ﺯﺍ ﺪﻌﺑ 1 ،ﺢﺒﺻ 8 ﺖﻋﺎﺳ ﺭﺩ ﺍﺭ ﺩﻮﺧ ﯽﺑ
KPI ﺪﯿﻨﮐ ﻢﯿﻈﻨﺗ ﺍﺭ ﺩﻮﺧ ﯼﺎﻫ
.ﺪﯿﻨﮐ ﻢﯿﻈﻨﺗ ﺍﺭ ﺩﻮﺧ ﺩﺮﮑﻠﻤﻋ ﯼﺪﯿﻠﮐ ﯼﺎﻫ ﺺﺧﺎﺷ ﺎﯾ KPI ﺪﯾﺎﺑ ﺩﻮﺧ ﻦﯿﭙﻤﮐ ﯼﺯﺍﺪﻧﺍ ﻩﺍﺭ ﺯﺍ ﻞ
:ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ،ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﺎﻬﻧﺁ ﻦﯾﺮﺗ ﻢﻬﻣ ﺯﺍ ﺩﺭﻮﻣ 9 ﺎﺠﻨﯾﺍ ﺭﺩ ،ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﯼﺩﺎﯾﺯ ﮓﻨﯿﺘﮐ
- ﻞﯿﻤﯾﺍ ﻞﯾﻮﺤﺗ ﺥﺮﻧ: ﻞﯿﻤﯾﺍ ﺪﺻﺭﺩﻞﯿﻤﯾﺍ ﺩﺍﺪﻌﺗ ﺮﺑ ﻢﯿﺴﻘﺗ ﻩﺪﺷ ﻝﺎﺳﺭ
- ﺩﺮﻓ ﻪﺑ ﺮﺼﺤﻨﻣ ﺯﺎﺑ ﺥﺮﻧ: ﻞﯿﻤﯾﺍ ﺩﺍﺪﻌﺗﻞﯿﻤﯾﺍ ﻦﯿﺑ ﺕﻭﺎﻔﺗ ﺮﺑ ﻢﯿﺴﻘ
- ﮏﯿﻠﮐ ﺥﺮﻧ: ﮏﯿﻠﮐ ﻞﮐ۱۰۰ ﺭﺪﺑﺮﺿ ﺎﻤﺷ ﻩﺪﺷ ﺯﺎﺑ ﻞﯿﻤﯾﺍ ﺮﺑ ﻢﯿﺴﻘﺗ ﺎﻫ
- ﻥﺩﺮﮐ ﺯﺎﺑ ﯼﺍﺮﺑ ﮏﯿﻠﮐ ﺥﺮﻧ: ﮏﯿﻠﮐ ﺩﺍﺪﻌﺗﻞﯿﻤﯾﺍ ﻞﮐ ﺩﺍﺪﻌﺗ ﻦﯿﺑ ﺕﻭﺎ
- ﮎﺍﺮﺘﺷﺍ ﻮﻐﻟ ﺥﺮﻧ: ﻡﺎﯿﭘ ﺩﺍﺪﻌﺗ ﺮﺑ ﻢﯿﺴﻘﺗ ﮎﺍﺮﺘﺷﺍ ﻮﻐﻟ ﺩﺍﺪﻌﺗﻩﺩﺍﺩ
- ﻪﻣﺎﻧﺯﺮﻫ ﺕﺎﯾﺎﮑﺷ ﺥﺮﻧ: ﻞﯿﻤﯾﺍ ﺯﺍ ﺎﻤﺷ ﻦﯿﮐﺮﺘﺸﻣ ﺖﯾﺎﮑﺷ ﻥﺍﺰﯿﻣﻪﺋﺍﺭ
- ﺵﺮﭘ ﺥﺮﻧ: ﻞﯿﻤﯾﺍ ﺩﺍﺪﻌﺗﯽﻤﻧ ﻪﮐ ﯽﯾﺎﻫﯽﻣ .۱۰۰ ﺭﺩ ﺏﺮﺿ ﻥﺎﮔﺪﻧ
- ﺖﺳﺮﻬﻓ ﺪﺷﺭ ﺥﺮﻧ: ﺖﺳﺭﺩﺎﻧ ﺕﺎﯿﺋﺰﺟ ﻭ ﻑﺍﺮﺼﻧﺍ ﯼﺎﻬﻨﻣ ﺪﯾﺪﺟ ﻦﯿﮐﺮﺘﺸﻣ ﺩﺍﺪﻌ
- ﻞﯾﺪﺒﺗ ﺥﺮﻧ: ﺪﻧﺩﺍﺩ ﻡﺎﺠﻧﺍ ﺹﺎﺧ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻞﯿﻤﯾﺍ ﮏﯾ ﯼﺍﺮﺑ ﺍﺭ ﺎﻤﺷ ﺮﻈﻧ
KPI ﺯﺍ ﯽﮑﯾ ،ﺖﺳﺍ ﻞﻣﺎﻌﺗ ﺶﯾﺍﺰﻓﺍ ﺎﻤﺷ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻦﯿﭙﻤﮐ ﻑﺪﻫ ﺮﮔﺍ ﻦﯾﺍﺮﺑﺎﻨﺑ .ﺪﺷﺎﺑ
.ﺪﯿﻨﮐ ﯽﺑﺎﯾﺩﺭ ﺍﺭ ﺪﻨﻨﮐ ﯽﻣ ﺪﯾﺩﺯﺎﺑ ﺎﻤﺷ ﺖﯾﺎﺳ ﺏﻭ ﺯﺍ ﺎﻤﺷ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﯼﺎﻫ ﻞﯿﻤﯾﺍ ﯼﻭﺭ ﺮﺑ ﮏ
ﺪﯿﻨﮐ ﺩﺎﺠﯾﺍ ﻂﺒﺗﺮﻣ ﯼﺍﻮﺘﺤﻣ ﯼﺎﻘﺗﺭﺍ .2
.ﺖﺳﺍ ﺩﺭﺍﻮﻣ ﻦﯾﺍ ﺯﺍ ﯽﮑﯾ ﺍﻮﺘﺤﻣ .ﺪﯿﻨﮐ ﺩﺎﺠﯾﺍ ﺪﯿﻨﮐ ﯽﻣ ﻩﺩﺎﻔﺘﺳﺍ ﺩﻮﺧ ﻦﯿﭙﻤﮐ ﯼﺍﺮﺑ ﻪﮐ ﺍﺭ ﯽ
.ﺪﻨﮐ ﻢﻫﺍﺮﻓ ﺎﻤﺷ ﺖﯾﺎﺳ ﺏﻭ ﻥﺎﮔﺪﻨﻨﮐﺪﯾﺩﺯﺎﺑ ﯼﺍﺮﺑ ﯽﺷﺯﺭﺍ ﺪﯾﺎﺑ ﺎﻤﺷ ﯼﺍﻮﺘﺤﻣ ﯼﺎﻘﺗﺭﺍ .ﺪﯿﻫﺩ ﯽ
.ﺪﯿﻫﺩ ﻪﺋﺍﺭﺍ ،ﺮﮕﯾﺩ ﺩﺭﺍﻮﻣ ﻪﻠﻤﺟ ﺯﺍ ،ﯽﮑﯿﻧﻭﺮﺘﮑﻟﺍ ﺏﺎﺘﮐ ﮏﯾ ﺎﯾ ﺵﺭﺍﺰﮔ ﮏﯾ ،ﻥﺎﮕﯾﺍﺭ ﺖﺴﯿﻟ ﮏ
.(ﺪﯿﻨﮐ ﻪﻌﺟﺍﺮﻣ ﻥﺎﯾﺍﺮﺑ ﯽﻠﻌﻓ ءﺎﻘﺗﺭﺍ/ﭖﺎﭘﻻﺎﺑ ﻪﺑ) ﺩﺮﮐ ﮏﻤﮐ ٪4.82 ﻪﺑ ٪0.54 ﺯﺍ ﻭﺍ ﻞﯾﺪ
.ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺩﺎﻬﻨﺸﯿﭘ ﻦﯾﺍ ﺯﺍ ﺎﺗ ﺪﯿﻫﺩ ﯽﻣ ﺍﺭ ﺩﻮﺧ ﻞﯿﻤﯾﺍ ﺱﺭﺩﺁ ﯽﻌﯿﺒﻃ ﺭﻮﻃ ﻪﺑ ﺎﻤﺷ ؟ﺪﯿ
.ﺪﻨﺘﺴﻫ ﻂﺑﺭ ﯽﺑ ﺎﻤﺷ ﺭﺎﮐ ﻭ ﺐﺴﮐ ﯼﺍﺮﺑ ﻪﺠﯿﺘﻧ ﺭﺩ ﻭ ﺎﻤﺷ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻦﯿﭙﻤﮐ ﻪﺑ ﻪﮐ ﺩ
ﺪﯿﻨﮐ ﯽﺣﺍﺮﻃ ﺍﺭ ﺩﻮﺧ ﺏﺎﺨﺘﻧﺍ ﻡﺮﻓ .3
:ﺪﻨﺘﺴﻫ ﺮﯾﺯ ﺮﺻﺎﻨﻋ ﯼﺍﺭﺍﺩ ﯽﺑﺎﺨﺘﻧﺍ ﯼﺎﻫﻡﺮﻓ ﺮﺜﮐﺍ .ﺪﯿﻨﮐ ﯽﺣﺍﺮﻃ ﺍﺭ ﺩﻮﺧ ﺏﺎﺨﺘﻧﺍ ﻡﺮﻓ
- ﻥﺍﻮﻨﻋ
- ﺡﺮﺷ
- ﻡﺮﻓ ﯼﺎﻫﺪﻠﯿﻓ
- ﻝﺎﺳﺭﺍ ﻪﻤﮐﺩ
.ﺖﺳﺍ ﻥﺎﺳﺁ ﯽﺳﺮﭘﺩﺭﻭ ﯼﺎﻫ ﺖﯾﺎﺳ ﺏﻭ ﯼﺍﺮﺑ ﺏﺎﺨﺘﻧﺍ ﻡﺮﻓ ﮏﯾ ﺩﺎﺠﯾﺍ
.ﺪﻨﻨﮐ ﺩﺎﺠﯾﺍ ﺏﺍﺬﺟ optin ﯼﺎﻫ ﻡﺮﻓ ﺪﻫﺩ ﯽﻣ ﻥﺎﮑﻣﺍ ﻥﺍﺮﺑﺭﺎﮐ ﻪﺑ ﻪﮐ ﻢﯾﺍ ﻩﺩﺮﮐ ﺩﺎﺠﯾﺍ GetRe
.ﺪﯿﻨﮐ ﯽﺷﺭﺎﻔﺳ ﺩﻮﺧ ﻪﻘﯿﻠﺳ ﻪﺑ ﺍﺭ ﺎﻫ ﺡﺮﻃ ﻦﯾﺍ ﺯﺍ ﮏﯾ ﺮﻫ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﺎﻤﺷ .ﺩﻮﺷ ﯽﻣ ﻪﺋﺍﺭﺍ ﺎ
:ﺪﯾﺮﯿﮕﺑ ﺮﻈﻧ ﺭﺩ ﺪﯾﺎﺑ ﻪﮐ ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﻪﺘﮑﻧ ﻦﯾﺪﻨﭼ ،ﺩﻮﺧ ﺏﺎﺨﺘﻧﺍ ﻡﺮﻓ ﯼﺍﺮﺑ ﯽﭙﮐ ﺩﺎﺠﯾﺍ ﻡﺎﮕ
- ﻁﺎﺒﺗﺭﺍ: ﺖﺳﺍ ﻂﺒﺗﺮﻣ ﺪﻫﺩ ﯽﻣ ﻡﺎﺠﻧﺍ ﺎﻤﺷ ﺖﯾﺎﺳ ﺏﻭ ﺭﺩ ﺺﺨﺷ ﻪﮐ ﯽﯾﺎﻫﺭﺎﮐ
- ﺎﯾ ﻥﺩﺍﺩ ﺖﺳﺩ ﺯﺍ ﺱﺮﺗ FOMO: ﯽﻣ ﺖﺳﺩ ﺯﺍ ،ﺪﻨﮑﻧ ﺐﻠﺟ ﺍﺭ ﺎﻤﺷ ﺩﺎﻬﻨﺸﯿﭘ ﺮ
- ﯽﮔﮋﯾﻭ: ﺩﺮﮐ ﺪﻨﻫﺍﻮﺧ ﺖﻓﺎﯾﺭﺩ ﺍﺭ ﯼﺰﯿﭼ ﻪﭼ ،ﺏﺎﺨﺘﻧﺍ ﺕﺭﻮﺻ ﺭﺩ ﺎﻤﺷ ﺖﯾﺎﺳ
.ﺩﺮﺑ ﯽﻣ ﺩﻮﺳ ﺎﻤﺷ ﻞﯿﻤﯾﺍ ﺖﺴﯿﻟ ﻪﺑ ﻦﺘﺳﻮﯿﭘ ﺯﺍ ﺺﺨﺷ ﻥﺁ ﻪﻧﻮﮕﭼ ﻪﮐ ﺪﯿﻫﺩ ﻥﺎﺸﻧ ﻦﯿﻨﭽﻤﻫ .ﺪﻧﺭﺍ
ﺪﯿﻨﮐ ﺩﺎﺠﯾﺍ ﻞﯿﻤﯾﺍ ﯼﺎﻫ ﻪﻟﺎﺒﻧﺩ .4
.ﺪﻧﻮﺷ ﯽﻣ ﻝﺎﺳﺭﺍ ﻭﺩ ﺮﻫ ﺎﯾ ﻪﺷﺎﻣ ﺮﺑ ﯽﻨﺘﺒﻣ ﻥﻮﯿﺳﺎﻣﻮﺗﺍ ﺎﯾ ﻩﺪﺷ ﻦﯿﯿﻌﺗ ﺶﯿﭘ ﺯﺍ ﯽﻧﺎﻣﺯ ﻞﺻﺍﻮ
.ﺪﯿﻨﮐ ﻝﺎﺳﺭﺍ ﺩﻮﺧ ﻞﯿﻤﯾﺍ ﻦﯿﮐﺮﺘﺸﻣ ﻪﻤﻫ ﯼﺍﺮﺑ ﺍﺭ ﻞﯿﻤﯾﺍ ﻪﻟﺎﺒﻧﺩ ﮏﯾ ﺪﯾﺎﺑ ،ﺩﺭﺍﻮﻣ ﯽﺧﺮﺑ ﺭﺩ
.ﺪﻨﮐ ﺖﻓﺎﯾﺭﺩ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﺩﺭﻮﻣ ﺭﺩ ﯼﺮﺘﺸﯿﺑ ﯼﺍﻮﺘﺤﻣ ﺪﯾﺎﺑ ،ﺖﺳﺍ ﻩﺩﺍﺩ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭ
.ﺖﺳﺍ ﺪﯾﺮﺧ ﺎﻬﻧﺁ ﯼﺍﺮﺑ ﯽﯾﺎﻬﻧ ﺮﻈﻧ ﺩﺭﻮﻣ ﻡﺍﺪﻗﺍ ﻥﺁ ،ﺪﺷﺎﺑ ﺵﻭﺮﻓ ﺶﯾﺍﺰﻓﺍ ﺎﻤﺷ ﯽﻠﯿﻤﯾﺍ ﻦﯿﭙﻤﮐ
:ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﻪﮐ ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﻪﻧﻮﻤﻧ ﻪﻟﺎﺒﻧﺩ ﮏﯾ ﺎﺠﻨﯾﺍ ﺭﺩ ،ﻥﺁ ﺱﺎﺳﺍ ﺮﺑ
- ﻞﯿﻤﯾﺍ ﻦﯿﻟﻭﺍ: ﻩﺩﺮﮐ ﻪﺋﺍﺭﺍ ﻪﮐ ﺪﺷﺎﺑ ﯽﯾﺍﻮﺘﺤﻣ ﯼﺎﻘﺗﺭﺍ ﻞﻤﮑﻣ ﻪﮐ ﺪﯿﻫﺩ ﻪ
- ﻞﯿﻤﯾﺍ ﻦﯿﻣﻭﺩ: ﺪﻧﺍ ﻩﺩﺮﮐ ﻩﺩﺎﻔﺘﺳﺍ ﻥﺁ ﺯﺍ ﻝﻭﺍ ﻪﻠﻫﻭ ﺭﺩ ﻪﮐ ﺪﺷﺎﺑ ﯽﯾﺍﻮﺘ
- ﻞﯿﻤﯾﺍ ﻦﯿﻣﻮﺳ: ﻝﺎﺜﻣ ﻥﺍﻮﻨﻋ ﻪﺑ .ﺪﯿﻨﮐ ﺩﺎﺠﯾﺍ ﺭﺎﮐ ﻦﯾﺍ ﯼﺍﺮﺑ ﺐﺳﺎﻨﻣ ﺩﻭﺮ
.ﺪﯿﻨﮐ ﻢﯿﻈﻨﺗ ﺩﻮﺧ ﺐﻃﺎﺨﻣ ﺦﺳﺎﭘ ﻪﺑ ﻪﺘﺴﺑ ﺍﺭ ﯽﻟﺍﻮﺗ
.ﺪﻨﻨﮐ ﯽﻣ ﻒﻗﻮﺘﻣ ﺍﺭ ﺎﻤﺷ ﯼﺎﻫ ﻞﯿﻤﯾﺍ ﻥﺩﺮﮐ ﺯﺎﺑ ﻪﮐ ﯼﺩﺍﺮﻓﺍ ﯼﺍﺮﺑ ﺩﺪﺠﻣ ﻞﻣﺎﻌﺗ ﻪﻟﺎﺒﻧﺩ ﮏﯾ ﻭ
.ﺪﻨﻧﺎﻣ ﯽﻣ ﯽﻗﺎﺑ ﺎﻤﺷ ﻞﯿﻤﯾﺍ ﺖﺴﯿﻟ ﺭﺩ ﯼﺮﺘﺸﯿﺑ ﺕﺪﻣ ،ﺪﯿﻨﮐ ﺭﻭﺮﻣ ﺍﺭ ﻥﺁ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﯽﺘﺣﺍﺭ ﻪ
ﺪﯿﻨﮐ ﯼﺯﺍﺪﻧﺍ ﻩﺍﺭ ﺍﺭ ﺩﻮﺧ ﻦﯿﭙﻤﮐ ﻦﯿﻟﻭﺍ .5
.ﺖﺳﺍ ﮎﺭﺩ ﻞﺑﺎﻗ ،ﺪﯾﻮﺷ ﯽﺒﺼﻋ ﺩﻮﺧ ﻞﯿﻤﯾﺍ ﻦﯿﻟﻭﺍ ﻝﺎﺳﺭﺍ ﺯﺍ ﺮﮔﺍ .ﺪﺷﺎﺑ ﮎﺎﻨﺳﺮﺗ ﯽﻤﮐ ﺪﻧﺍﻮﺗ ﯽ
؟ﻢﻨﮐ ﺖﻓﺎﯾﺭﺩ ﺩﻮﺧ ﯼﺩﻭﺭﻭ ﻕﻭﺪﻨﺻ ﺭﺩ ﺍﺭ ﻞﯿﻤﯾﺍ ﻦﯾﺍ ﻡﻮﺷ ﯽﻣ ﻝﺎﺤﺷﻮﺧ ﺎﯾﺁ<i> .ﺖﺳﺍ ﻩﺩﺎﺳ
.ﺪﺷ ﺪﯿﻫﺍﻮﺧ ﻩﺩﺯ ﺖﻔﮕﺷ ﺩﻮﺑ ﺪﻨﻫﺍﻮﺧ ﻩﺪﻨﺸﺨﺑ ﺭﺪﻘﭼ ﻪﮑﻨﯾﺍ ﺯﺍ ،ﺪﻨﻨﮐﯽﻣ ﺖﻓﺎﯾﺭﺩ ﺵﺯﺭﺍ ﺪ
.ﻢﯾﺮﯿﮔ ﯽﻣ ﺱﺭﺩ ﻪﺑﺮﺠﺗ ﺯﺍ ﻭ ﻢﯿﻨﮐ ﯽﻣ ﺍﺭ ﺩﻮﺧ ﺵﻼﺗ ﻡﺎﻤﺗ ﺎﻣ ﻪﮐ ﺖﺳﺍ ﻦﯾﺍ ﻢﻬﻣ .ﻢﯿﻨﮐ ﯽﻣ ﻩﺎ
ﺪﯿﻫﺩ ﺱﺎﯿﻘﻣ ﺍﺭ ﺩﻮﺧ ﺪﺷﺭ ﻭ ﺪﯿﻨﮐ ﺭﻭﺮﻣ ﺍﺭ ﺞﯾﺎﺘﻧ .6
؟ﺪﯾﺪﯿﺳﺭ ﻑﺍﺪﻫﺍ ﻥﺁ ﻪﺑ ﺎﯾﺁ .ﺪﯿﻨﮐ ﯽﺳﺭﺮﺑ ﺰﯿﻧ ﺩﻮﺧ KPI ﻭ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻦﯿﭙﻤﮐ ﻑﺍﺪﻫﺍ
.ﺪﯿﻨﮐ ﺭﺍﺮﮑﺗ ﺩﻮﺧ ﯼﺪﻌﺑ ﻦﯿﭙﻤﮐ ﺭﺩ ﺍﺭ ﺎﻬﻧﺁ ﻭ ﺪﯿﻨﮐ ﺰﮐﺮﻤﺗ ﺕﻮﻗ ﻁﺎﻘﻧ ﯼﻭﺭ
.ﺪﯿﻨﮐ ﻆﻔﺣ ﺰﯿﻧ ﺩﻮﺧ ﯼﺪﻌﺑ ﻦﯿﭙﻤﮐ ﺭﺩ ﺍﺭ ﺎﻬﻧﺁ ؟ﺖﺳﺍ ﻪﺘﺷﺍﺩ ﯽﯾﻻﺎﺑ ﻞﯾﺪﺒﺗ ﺥﺮﻧ ﺹﺎﺧ ﯽﺑﺎﺨﺘﻧﺍ
.ﺪﯿﻨﮐ ﯼﺪﻨﺑ ﻢﯿﺴﻘﺗ ،ﺪﻧﺍ ﻩﺪﯾﺮﺨﻧ ﺎﯾ ﺪﻧﺍ ﻩﺩﺮﮐ ﯼﺭﺍﺪﯾﺮﺧ ﻪﮐ ﯽﺗﺎﻣﺪﺧ ﺎﯾ ﻝﻮﺼﺤﻣ ﺱﺎﺳﺍ ﺮﺑ ﺍﺭ
.ﺪﻨﮐ ﯽﻣ ﺩﺎﺠﯾﺍ ﺍﺭ ﺞﯾﺎﺘﻧ ﻦﯾﺮﺘﻬﺑ ﻪﮐ ﺪﯿﻨﮐ ﺍﺪﯿﭘ ﺍﺭ ﺩﻮﺧ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﻦﯿﭙﻤﮐ ﺯﺍ ﯽﯾ
ﯽﻧﺎﯾﺎﭘ ﺕﺍﺮﻈﻧ
.ﺐﺳﺎﻨﻣ ﯼﮋﺗﺍﺮﺘﺳﺍ ﻭ ﺐﺳﺎﻨﻣ ﺭﺍﺰﺑﺍ :ﺪﯾﺭﻭﺁ ﺖﺳﺩ ﻪﺑ ﺍﺭ ﻥﺎﺗﺮﻈﻧ ﺩﺭﻮﻣ ﺞﯾﺎﺘﻧ ﺎﺗ ﺪﯾﺭﺍﺩ ﺯﺎﯿﻧ
.ﺪﯿﻨﮐ ﯽﺑﺎﯾﺩﺭ Google Site Kit ﻪﻧﻭﺰﻓﺍ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺎﺑ ﺍﺭ ﻢﻬﻣ ﯼﺎﻫﺭﺎﯿﻌﻣ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﯽﺘ
.ﺪﯿﺷﺎﺑ ﺎﻬﻧﺁ ﻝﺎﺒﻧﺩ ﻪﺑ ﻂﻘﻓ ﻪﮐ ﺖﺳﺍ ﻦﯾﺍ ﯽﻠﺻﺍ ﻪﺘﮑﻧ .ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﻪﮐ ﺩﺭﺍﺩ
.ﺱﺎﯿﻘﻣ ﻭ ﺍﺮﺟﺍ ،ﺖﯾﺎﻬﻧ ﺭﺩ .ﺪﯿﻨﮐ ﯽﺣﺍﺮﻃ ﺰﯿﻧ ﺍﺭ ﺩﻮﺧ ﻞﯿﻤﯾﺍ ﯽﻟﺍﻮﺗ ﻭ ﻡﺎﻧ ﺖﺒﺛ ﻡﺮﻓ .ﺪﯿﻨﮐ
!ﺪﯿﺷﺎﺑ ﻖﻓﻮﻣ .ﺪﯾﻮﺷ ﺪﻨﻣ ﻩﺮﻬﺑ ﺩﻮﺧ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﺎﺑ ﯽﻠﯿﻤﯾﺍ ﯽﺑﺎﯾﺭﺍﺯﺎﺑ ﯼﺎﻫ ﻦﯿﭙﻤﮐ ﯼﺎﯾﺍﺰ