ﺱﺮﭘﺩﺭﻭ ﯼﺎﻫ ﺖﯾﺎﺳ ﯼﺍﺮﺑ ﻞﮔﻮﮔ ﻪﺤﻔﺻ ﻪﺑﺮﺠﺗ ﯽﻧﺎﺳﺭ ﺯﻭﺭ ﻪﺑ ﺕﺎﮑﻧ
.ﺖﺳﺍ ﺪﻨﺒﯾﺎﭘ ﻩﺪﺷ ﺕﺎﺒﺛﺍ ﯼﺎﻫ ﻩﻮﯿﺷ ﻦﯾﺮﺘﻬﺑ ﻪﺑ ﺎﻤﺷ ﺖﯾﺎﺳ ﻪﮐ ﺩﻮﺷ ﻞﺻﺎﺣ ﻥﺎﻨﯿﻤﻃﺍ ﺎﺗ ﺖﺳﺍ ﻞ
.ﺪﻨﮐ ﮏﻤﮐ ﺎﻤﺷ ﺖﯾﺎﺳ ﺏﻭ ﺮﺗﻻﺎﺑ ﻪﺒﺗﺭ ﻪﺑ ﺪﯾﺎﺑ ﺪﯿﻨﮐ ﻩﺩﺎﻣﺁ ﻥﺁ ﯼﺍﺮﺑ ﯽﺘﺳﺭﺩ ﻪﺑ ﺍﺭ ﺩﻮﺧ ﺖﯾﺎ
!ﻢﯿﻨﮐ ﻉﻭﺮﺷ ﺎﯿﺑ .ﻢﯿﻫﺩ ﯽﻣ ﻪﺋﺍﺭﺍ ﯽﻧﺎﺳﺭ ﺯﻭﺭ ﻪﺑ ﻦﯾﺍ ﯼﺍﺮﺑ ﺩﻮﺧ ﺱﺮﭘﺩﺭﻭ ﺖﯾﺎﺳ ﯼﺯﺎﺳ ﻩﺩﺎﻣﺁ
؟ﺖﺴﯿﭼ Google Page Experience ﯽﻧﺎﺳﺭ ﺯﻭﺭ ﻪﺑ
.ﺖﺳﺍ ﻥﺁ ﻥﺩﻮﺑ ﻩﺩﺎﻔﺘﺳﺍ ﻞﺑﺎﻗ ﻥﺍﺰﯿﻣ ﻩﺪﻨﻫﺩ ﻥﺎﺸﻧ ﺎﻤﺷ ﺖﯾﺎﺳ ﺏﻭ ﻪﺤﻔﺻ ﻪﺑﺮﺠﺗ ،ﻪﺻﻼﺧ ﺭﻮﻃ ﻪﺑ
.ﺪﻨﻫﺩﯽﻣ ﻪﺋﺍﺭﺍ ﺍﺭ ﻦﮑﻤﻣ UX ﻦﯾﺮﺘﻬﺑ ﺎﻫﺖﯾﺎﺳ ﻪﮐ ﺩﻮﺷ ﻞﺻﺎﺣ ﻥﺎﻨﯿﻤﻃﺍ ﻪﮐ ﺖﺳﺍ ﻦﯾ
:ﺖﺳﺍ Core Web Vitals ﻞﻣﺎﺷ ﻦﯾﺍ .ﺩﺮﮐ ﺪﻫﺍﻮﺧ ﻪﺤﻔﺻ ﻪﺑﺮﺠﺗ ﯽﻠﺻﺍ ﻝﺎﻨﮕﯿﺳ ﺞﻨﭘ ﯽﺳﺭﺮﺑ ﻪﺑ ﻉ
- ﯼﺭﺍﺬﮔﺭﺎﺑ ﺩﺮﮑﻠﻤﻋ ﯼﺮﯿﮔ ﻩﺯﺍﺪﻧﺍ ﯼﺍﺮﺑ (LCP) ﯽﯾﺍﻮﺘﺤﻣ ﮓﻧﺭ ﻦﯾﺮﺘﮔﺭﺰﺑ
- ﻞﻣﺎﻌﺗ ﯽﺑﺎﯾﺯﺭﺍ ﯼﺍﺮﺑ (FID) ﯼﺩﻭﺭﻭ ﺮﯿﺧﺎﺗ ﻦﯿﻟﻭﺍ
- ﯼﺮﺼﺑ ﺕﺎﺒﺛ ﯼﺮﯿﮔ ﻩﺯﺍﺪﻧﺍ ﯼﺍﺮﺑ (CLS) ﯽﻌﻤﺠﺗ ﻥﺎﻣﺪﯿﭼ ﺮﯿﯿﻐﺗ
:ﺩﻮﺑ ﺪﻫﺍﻮﺧ ﺮﯾﺯ ﺩﺭﺍﻮﻣ ﻞﻣﺎﺷ ﻪﺤﻔﺻ ﻪﺑﺮﺠﺗ ﯼﺎﻫ ﻝﺎﻨﮕﯿﺳ ،ﻦﯾﺍ ﺮﺑ ﻩﻭﻼﻋ .ﺪﻨﮐ ﯽﻣ ﮏﻤﮐ ﺖﯾﺎﺳ
- ﻦﻤﯾﺍ ﺭﻭﺮﻣ
- ﺮﯿﺧ ﺎﯾ ﺪﯾﺭﺍﺩ (SSL) ﻦﻣﺍ ﯼﺎﻫ ﺖﮐﻮﺳ ﻪﯾﻻ ﺮﺒﺘﻌﻣ ﯽﻫﺍﻮﮔ ﺎﯾﺁ ﻪﮑﻨﯾﺍ ﻭ HTTPS ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ
- ﻞﯾﺎﺑﻮﻣ ﺎﺑ ﯼﺭﺎﮔﺯﺎﺳ
- ﻮﺷﺯﺎﺑ ﯼﺎﻫ ﻩﺮﺠﻨﭘ ﺪﻨﻧﺎﻣ ،ﻩﺍﺮﻤﻫ ﻦﻔﻠﺗ ﯼﺎﻫ ﻩﺎﮕﺘﺳﺩ ﺭﺩ ﻢﺣﺍﺰﻣ ﯼﺎﻫ ﯽﻨﯿﺑﺎﻨﯿﺑ
.ﺖﺳﺍ ﯽﺗﺎﯿﺣ ،ﺪﯿﻨﮐﯽﻣ ﻝﺎﺒﻧﺩ ﺍﺭ ﻩﺪﺷ ﺕﺎﺒﺛﺍ ﻪﺤﻔﺻ ﻪﺑﺮﺠﺗ ﯼﺎﻫﻩﻮﯿﺷ ﻦﯾﺮﺘﻬﺑ ﻪﮑﻨﯾ
؟ﺪﯾﻮﺷ ﻩﺩﺎﻣﺁ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﻪﻧﻮﮕﭼ
.ﺖﺳﺍ ﻩﺪﺷ ﻩﺩﺭﻭﺁ ﻉﻭﺮﺷ ﯼﺍﺮﺑ ﺎﻤﺷ ﻪﺑ ﮏﻤﮐ ﯼﺍﺮﺑ ﯼﺪﯿﻠﮐ ﻪﺘﮑﻧ ﺶﺷ ﺮﯾﺯ ﺭﺩ .ﻢﯾﺯﺍﺪﻧﺎﯿﺑ ﻥﺁ ﯼﺍ
ﺪﯿﻨﮐ ﯽﺳﺭﺮﺑ ﺍﺭ ﺩﻮﺧ ﯽﻠﻌﻓ ﻪﺤﻔﺻ ﻪﺑﺮﺠﺗ .1
.ﺖﺳﺍ Google ﯼﻮﺠﺘﺴﺟ ﻝﻮﺴﻨﮐ ﺭﺩ Google ﻪﺤﻔﺻ ﻪﺑﺮﺠﺗ ﺪﯾﺪﺟ ﺵﺭﺍﺰﮔ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺩﻮﺧ ﯽﻠﻌﻓ ﻪ
.ﺪﻨﮐ ﯽﻓﺎﮐ ﯼﺎﻫ ﻩﺩﺍﺩ ﯼﺭﻭﺁ ﻊﻤﺟ ﻪﺑ ﻉﻭﺮﺷ ﺎﺗ ﺪﯿﻨﮐ ﺮﺒﺻ ﺯﻭﺭ ﺪﻨﭼ ﺪﯾﺎﺑ ﻻًﺎﻤﺘﺣﺍ ،ﺪﯿﺘﺴﻫ ﺭﺎﮐ
.ﺪﯾﺭﻭﺁ ﺖﺳﺩ ﻪﺑ ،ﺮﯿﺧ ﺎﯾ ﺪﻫﺩ ﯽﻣ ﻪﺋﺍﺭﺍ ﻦﻤﯾﺍ ﻭ ﻦﻤﯾﺍ ،ﻩﺩﺎﻔﺘﺳﺍ ﻞﺑﺎﻗ ﯼﺍ ﻪﺑﺮﺠﺗ ﺮﺿﺎﺣ ﻝﺎﺣ
ﺪﯿﻨﮐ ﺕﺭﺎﻈﻧ ﻭ ﺶﯾﺎﻣﺯﺁ ﺍﺭ ﺩﻮﺧ ﺖﯾﺎﺳ ﺩﺮﮑﻠﻤﻋ .2
.ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺩﻮﺧ ﺖﯾﺎﺳ ﯽﻠﻌﻓ ﺖﯿﻌﺿﻭ ﻞﯿﻠﺤﺗ ﻭ ﻪﯾﺰﺠﺗ ﯼﺍﺮﺑ Google PageSpeed Insights
GTmetrix ﺯﺍ ﻢﯿﻨﮐ ﯽﻣ ﺩﺎﻬﻨﺸﯿﭘ ﻪﭼﺮﮔﺍ ،ﺪﻨﮐ ﯽﻣ ﺭﺎﮐ ﻪﺑﺎﺸﻣ ﺭﻮﻃ ﻪﺑ ﻪﮐ ﺖﺳﺍ ﯼﺮﮕﯾﺩ ﻪﻨﯾﺰﮔ
.ﺪﻨﻫﺩ ﯽﻣ ﻞﯿﮑﺸﺗ ﺍﺭ Core Web Vitals ﻪﮐ ﯼﺩﺭﺍﻮﻣ ﻪﻠﻤﺟ ﺯﺍ ،ﺪﯿﺑﺎﯿﺑ ﺍﺭ ﯽﺻﺎﺧ ﯼﺎﻫﺭﺎﯿﻌﻣ ﺪ
.ﺪﻫﺩ ﯽﻣ ﻪﺋﺍﺭﺍ ﯼﺭﺍﺬﮔﺭﺎﺑ ﻥﺎﻣﺯ ﺩﻮﺒﻬﺑ ﯼﺍﺮﺑ ﯽﯾﺎﻫ ﻪﯿﺻﻮﺗ ﺎﻤﺷ ﻪﺑ ﻦﯿﻨﭽﻤﻫ ﺞﯾﺎﺘﻧ ﻪﺤﻔﺻ
.ﺮﯿﺧ ﺎﯾ ﺖﺳﺍ ﻪﺘﺷﺍﺩ ﺩﻮﺟﻭ ﯽﻬﺟﻮﺗ ﻞﺑﺎﻗ ﺩﺮﮑﻠﻤﻋ ﺩﻮﺒﻬﺑ ﺎﯾﺁ ﺪﯿﻨﯿﺒﺑ ﺎﺗ ﺪﯿﻨﮐ ﺶﯾﺎﻣﺯﺁ ﺍًﺩﺪﺠﻣ
ﺪﯿﻨﮐ ﯽﺳﺭﺮﺑ ﺍﺭ ﺩﻮﺧ ﺖﯾﺎﺳ ﺏﻭ ﯽﺘﺳﻭﺩ ﻞﯾﺎﺑﻮﻣ ﺖﯿﻠﺑﺎﻗ .3
.ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ Google ﻪﻧﺎﺘﺳﻭﺩ ﻞﯾﺎﺑﻮﻣ ﺖﺴﺗ ﺯﺍ ﺪﯿﻧﺍﻮﺗﯽﻣ ،ﺭﺎﮐ ﻦﯾﺍ ﻡﺎﺠﻧﺍ ﯼﺍﺮﺑ .
.ﺪﯿﻫﺩ ﻡﺎﺠﻧﺍ ﺪﯿﻧﺍﻮﺗﯽﻣ ﻪﮐ ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﯽﯾﺎﻫﺩﻮﺒﻬﺑ ﺎﯾﺁ ﻪﮐ ﺪﻫﺩﯽﻣ ﻉﻼﻃﺍ ﺎﻤﺷ ﻪﺑ
.ﺪﻧﺎﺳﺭﯽﻣ ﺞﯾﺎﺘﻧ ﻪﺤﻔﺻ ﻪﺑ ﺍﺭ ﺎﻤﺷ ،ﺩﺍﺩ ﻡﺎﺠﻧﺍ ﺍﺭ ﻪﺤﻔﺻ ﻞﯿﻠﺤﺗ ﻭ ﻪﯾﺰﺠﺗ ﻡﺮﻔﺘﻠﭘ ﻪﮐ
.ﺪﯿﻨﮐ ﮏﯿﻠﮐ ﺕﺎﯿﺋﺰﺟ ﻩﺪﻫﺎﺸﻣ<i> ﺪﻧﻮﯿﭘ ﯼﻭﺭ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﺮﺘﺸﯿﺑ ﺕﺎﻋﻼﻃﺍ ﺐﺴﮐ ﯼﺍﺮﺑ .ﺪﻫﺩ
.ﺪﯿﻨﮐ ﯽﺳﺭﺮﺑ Google ﯼﻮﺠﺘﺴﺟ ﻝﻮﺴﻨﮐ ﺯﺍ ﺍﺭ ﺩﻮﺧ ﻩﺍﺮﻤﻫ ﻦﻔﻠﺗ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺖﯿﻠﺑﺎﻗ ﺵﺭﺍﺰﮔ ﺪ
.ﺪﻨﮐ ﯽﻣ ﺖﺳﺮﻬﻓ ﺪﯾﺭﺍﺩ ﺩﻮﺧ ﺖﯾﺎﺳ ﺭﺩ ﻪﮐ ﺍﺭ ﯼﺮﺒﺘﻌﻣ ﺕﺎﺤﻔﺻ ﺩﺍﺪﻌﺗ ﻦﯿﻨﭽﻤﻫ .ﺪﻨﮐ ﯽﻣ ﻊﻠﻄﻣ ﺩ
ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺖﯿﻠﺑﺎﻗ ﺕﻼﮑﺸﻣ ﻥﺩﺮﮐ ﺺﺨﺸﻣ ﯼﺍﺮﺑ Heatmap ﺯﺍ .4
.ﺪﯿﻨﮐ ﻩﺩﺎﻔﺘﺳﺍ ﺩﻮﺧ ﺖﯾﺎﺳ ﯽﻠﮐ ﻪﺑﺮﺠﺗ ﻭ ﯽﺣﺍﺮﻃ ﺩﻮﺒﻬﺑ ﯼﺍﺮﺑ ﺕﺎﻋﻼﻃﺍ ﻦﯾﺍ ﺯﺍ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﺲﭙ
.ﺪﯾﺮﺨﺑ ﺡﺮﻃ ﮏﯾ ﺲﭙﺳ ﻭ ﺪﯿﻨﮐ ﺩﺎﺠﯾﺍ ﺏﺎﺴﺣ ﮏﯾ ﺩﻮﺧ ﻞﯿﻤﯾﺍ ﺱﺭﺩﺁ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺎﺑ ﺎﯾ ﺪﯾﻮﺷ ﺩﺭ
.ﺪﯿﻨﮐ ﻩﺪﻫﺎﺸﻣ Hotjar ﺩﺭﻮﺒﺷﺍﺩ ﺯﺍ ﺍﺭ ﺩﻮﺧ ﺖﯾﺎﺳ ﯽﺗﺭﺍﺮﺣ ﯼﺎﻫ ﻪﺸﻘﻧ ﺪﯿﻧﺍﻮﺗ ﯽﻣ ﺲﭙﺳ .ﺪﯿﻨﮐ
.ﺪﯿﻨﮐ ﯽﯾﺎﻤﻨﻫﺍﺭ ،ﺪﻨﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺶﻘﻧ ﻒﯿﻌﺿ ﯽﻠﮐ UX ﺭﺩ ﺖﺳﺍ ﻦﮑﻤﻣ ﻪﮐ ﯽﻘﻃﺎﻨﻣ ﻭ ﯼﺯﺎﺳﻪ
ﺪﯾﺭﺍﺩ ﻩﺪﺷ ﺯﻭﺭ ﻪﺑ SSL ﻪﻣﺎﻨﯿﻫﺍﻮﮔ ﮏﯾ ﻪﮐ ﺪﯾﻮﺷ ﻦﺌﻤﻄﻣ .5
.ﺪﻨﮐ ﮏﻤﮐ ﺎﻤﺷ SEO ﺖﯾﻮﻘﺗ ﻪﺑ ﺪﻧﺍﻮﺗ ﯽﻣ ﻦﯿﻨﭽﻤﻫ .ﺖﺴﯿﻧ ﯼﺭﻭﺮﺿ ﺎﻤﺷ ﻥﺎﯾﺮﺘﺸﻣ ﯼﺎﻫ ﻩﺩﺍﺩ ﻭ ﺭ
.ﺪﯾﻮﺷ ﻩﺩﺎﻣﺁ ﯽﻧﺎﺳﺭ ﺯﻭﺭ ﻪﺑ ﻦﯾﺍ ﯼﺍﺮﺑ ،ﺩﻮﺧ SSL ﯽﻫﺍﻮﮔ ﻥﺩﻮﺑ ﺯﻭﺭ ﻪﺑ ﻭ ﻥﺩﻮﺑ ﺮﺒﺘﻌﻣ ﺪﯿﯾﺄ
.ﺮﯿﺧ ﺎﯾ ﺩﻮﺷ ﯽﻣ ﺮﻫﺎﻇ ﺎﻤﺷ URL ﯼﻮﻠﺟ ﺭﺩ ﻞﻔﻗ ﺩﺎﻤﻧ ﺎﯾﺁ ﻪﮐ ﺪﯿﻨﮐ ﯽﺳﺭﺮﺑ ،ﺱﺭﺩﺁ ﺭﺍﻮﻧ ﺭﺩ U
ﺪﯿﻨﯿﺒﺑ ﺍﺭ .(ﺮﺒﺘﻌﻣ) ﯽﻫﺍﻮﮔ<i> ﺪﯾﺎﺑ ،ﺪﯿﻨﮐﯽﻣ ﮏﯿﻠﮐ ﻥﺁ ﯼﻭﺭ ﯽﺘﻗﻭ
.ﺪﯿﻨﮐ ﻩﺪﻫﺎﺸﻣ ﻂﺳﻮﺗ ﺭﻭﺪﺻ<i> ﺶﺨﺑ ﻪﺑ ﻦﺘﻓﺭ ﺲﭙﺳ ﻭ ﯽﻫﺍﻮﮔ<i> ﯼﻭﺭ ﺮﺑ ﮏﯿﻠﮐ ﺎﺑ ﺍﺭ
.ﺪﯿﻨﮐ ﺖﻓﺎﯾﺭﺩ ﻥﺎﮕﯾﺍﺭ ﺕﺭﻮﺻ ﻪﺑ ﺍﺭ ﯽﻫﺍﻮﮔ ﮏﯾ Let’s Encrypt ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺎﺑ ﺪﯿﻧﺍﻮﺗ
.ﺪﯿﻨﮐ ﯽﺳﺭﺮﺑ ﺍﺭ ﻥﺁ ﺖﯿﻓﺎﻔﺷ ﺵﺭﺍﺰﮔ ﺪﯿﻧﺍﻮﺗﯽﻣ ،ﺪﯿﻧﺍﺪﺑ ﺮﺘﺸﯿﺑ ﺪﻧﺍﺩﯽﻣ ﻦﻣﺍﺎﻧ ﺎ
ﺪﯿﻨﮐ ﻪﻨﯿﻬﺑ ﺍﺭ ﺩﻮﺧ ﺖﯾﺎﺳ ﯼﺎﻫ ﻪﻧﺎﺳﺭ ﺮﯾﺎﺳ ﻭ ﺎﻫﺭﺪﯾﻼﺳﺍ ،ﺮﯾﻭﺎﺼﺗ .6
.ﺮﮕﯾﺩ ﯼﺎﻫ ﻪﻧﺎﺳﺭ ﻭ ﺮﯾﻭﺎﺼﺗ ﺪﻨﻧﺎﻣ ،ﺪﻧﺭﺍﺬﮔ ﯽﻣ ﺮﯿﺛﺄﺗ ﻪﺤﻔﺻ ﺩﺮﮑﻠﻤﻋ ﻭ ﺖﯾﺎﺳ ﺖﻋﺮﺳ ﺮﺑ ﺮﺘﺸ
.ﺩﻮﺷ ﯽﻣ ﺮﺘﺸﯿﺑ ﺎﻤﺷ ﺖﯾﺎﺳ ﮎﺮﺗ ﻭ ﯼﺪﯿﻣﺍﺎﻧ ﻝﺎﻤﺘﺣﺍ ،ﺪﻨﻧﺎﻤﺑ ﺮﻈﺘﻨﻣ ﺍﻮﺘﺤﻣ ﯼﺭﺍﺬﮔﺭﺎﺑ ﯼﺍﺮﺑ
.ﺪﯿﻨﮐ ﯼﺯﺎﺳ ﻪﻨﯿﻬﺑ Smart Slider 3 ﺪﻨﻧﺎﻣ SEO ﺐﺳﺎﻨﻣ ﺭﺪﯾﻼﺳﺍ ﻦﯿﮔﻼﭘ ﮏﯾ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺎﺑ
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